WEBINAR ARCHIVE

Recorded on April 26, 2018 - 12:00 PM Eastern

The Audience-First Marketing Strategy you SHOULD be using

Aurko Chatterjee Director of Digital Advertising at DealerOn

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Audience-First Marketing Strategy

“Audience-first” isn’t just a buzzword. In today’s competitive online market, it’s a necessity!

ARE YOU USING AN AUDIENCE-FIRST MARKETING STRATEGY?

Most dealerships aren’t….and it is costing time, energy and money that are much better invested in targeting your audience with a specific marketing strategy.

We’re bringing in DealerOn’s very own Aurko Chatterjee to discuss The Audience-First Marketing Strategy you SHOULD be using!

Attendees of this 1 hour webinar will learn how to navigate the new world of audience based online marketing and how to deploy specific proven strategies across Search and Social Advertising. Furthermore, he will discuss how these audience-first techniques will reach more qualified in-market consumers, dramatically improving advertising performance and ROI.

The outdated marketing strategy of trying to appeal to everyone and casting a very wide net has proven to be ineffective and costly. If you are ready to hear all about The Audience-First Marketing Strategy you SHOULD be using, then don’t even think about missing this presentation! Register now.

PRESENTER: AURKO CHATTERJEE is the Director of Digital Advertising at DealerOn.  The expertise Aurko brings to DealerOn started with a career at Google, which he honed for the auto industry after 3 years with Cox Automotive as an advertising strategy manager. Aurko plays a huge role in building DealerOn’s advertising division, and he continues his legacy today by bringing the latest trends and innovations to our SEM team. He holds a bachelor’s degree in psychology from St. Xavier’s College and is also AdWords, Bing, and Google Analytics certified. Aurko lives in the Washington DC area, spends time hiking, reading, or checking out local theater shows, and he can be reached at AChatterjee@DealerOn.com.

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