Recorded on June 8, 2017 - 12:00 PM Eastern

5 Essential Steps to CRM Awesomeness!

Bobbie Herron Automotive Rockstar and Director for ZMOT Auto & ZMOT Drive

This webinar has ended. You may view the recording below.


You’ve heard the constant complaints from your sales staff, BDC and managers. They all hate your CRM!

The CRM sucks, it doesn’t work, it’s stupid, it takes too long, it doesn’t help to sell anything, it crashes, it’s confusing, it’s a waste of time”, etc. Any of these sound familiar?

The majority of the CRMs on the market today have insanely progressive features and are designed to work as an invaluable assistant to those using them. But if your staff doesn’t use the CRM properly or know how to make it work best alongside actual in-store processes — then you are all set up to fail.

CRMs are an enormous investment. It’s time to MAKE YOUR CRM WORK FOR YOU…and GET HUGE RE$ULT$!

When it comes to learning about the best CRM and lead handling strategies, we called in Automotive Rockstar Bobbie Herron to show us the way! She has been “putting dreams in driveways” for over 15 years and is hired by dealerships every day to fix CRM issues as well as internal process failures.

Her 5 Essential Steps to CRM Awesomeness will help you properly set up the best tool in your team’s arsenal and put your store in the best possible position to succeed. That means everything from basic settings to advanced processes and all that lives in between. During this incredible 1 hour webinar, attendees will learn:

  1. The top mistakes within your CRM that are costing you money
  2. How to properly audit and fix your CRM
  3. Setting up your CRM for success
  4. Positive team buy-in, comprehensive training and proper utilization
  5. CRM refresh/cleanse/customization to your store’s processes
  6. And So. Much. More.

This action packed “in-your-face” webinar isn’t for the faint of heart nor is it something to just pass on to someone who “handles” the CRM in your store.  This amazing presentation is most beneficial with attendance from the top down in your store and is guaranteed to give you strategies that increase buy-in and proper utilization, and produce swift & dramatic results!

The kicker: everything can be quickly implemented in store for F-R-E-E!  You have nothing to lose and everything to gain!

Hear from one of the brightest stars in the Automotive Industry. If you are ready to learn 5 Essential Steps to CRM Awesomeness, and make BIG $$$$$, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: Bobbie Herron is the Director for ZMOT Auto and ZMOT Drive and is responsible for the creation and implementation of Digital Marketing strategies and conversion best practices for dealer clients. Utilizing market information and cutting edge technology to increase consumer engagement and create targeted in-market buyer opportunities, ZMOT is best known for providing unparalleled tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United States, Canada and Mexico. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT.  Bobbie now focuses her time on assisting dealers nationwide in increasing their ROI in every department through consulting efforts.  She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

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