Recorded on November 5, 2015 - 12:00 PM Eastern

10 Tips to ROCK Your Social Ad Strategy

Alexi Venneri & Erica Sietsma Alexi Venneri, Co-Founder and CEO of Digital Air Strike & Erica Sietsma, Sr. VP of Product & Strategy at Digital Air Strike

This webinar has ended. You may view the recording below.


By now, most dealers have tried social ads but many have been turned off from them when they didn’t get the results they had hoped. Luckily, when done properly, social ads are not only cost-effective and efficient, they are also easy-to-implement and any mistakes are easy-to-fix.


Social Media Mavens Alexi Venneri and Erica Sietsma join forces for a fun and informative 1 hour webinar where they will share10 Tips to Rock Your Social Ad Strategy.

They’ll expertly walk dealers through straightforward action items that will guide you to create a comprehensive and highly effective online advertising strategy that successfully targets car shoppers. Alexi and Erica will also cover topics such as:

  • How to make the most of Facebook’s and Twitter’s newest ad types
  • How dealers can get the greatest ROI from social ad investments
  • Proof of actual dealerships getting real results
  • Best Practices, common mistakes and practical advice when creating social ads

Are you ready to learn 10 Tips to Rock Your Social Ad Strategy? Whether you’re a dealer ready to revive your social ad strategy or simply want to try social ads for the first time, you can’t afford to miss this webinar! Register now!

PRESENTER: Alexi Venneri is the Co-Founder and CEO of Digital Air Strike, the award-winning automotive social media and digital engagement company. A pioneer in the automotive vertical for digital response, social marketing and online reputation management, Digital Air Strike’s mobile apps, software and managed service platform monitor, improve and manage consumer engagement for six of the largest automotive manufacturers, dozens of the top dealer groups, and thousands of retail dealerships across North America. Before starting Digital Air Strike, Alexi was President of Auto Media/Blue Flame 6, one of the largest automotive advertising agencies, owned by The Van Tuyl Group.  Prior positions also include Vice President of Marketing, PR and Investor Relations at DealerTrack, Chief Marketing Officer at Who’s Calling and Director of Marketing for the Major League Baseball team, The Seattle Mariners. Alexi is an accomplished public speaker and author of the best-selling book “Balls! Six Rules for Winning the Business Game” and she can be reached at Alexi@DigitalAirStrike.com.

Joining Alexi today is Erica Sietsma, the Sr. VP of Product Strategy at Digital Air Strike where she leads the product team and corporate strategy based in Scottsdale, AZ. Erica brings a dealership’s perspective and is responsible for tailoring its products to something that impacts retail automobile dealers directly. Erica is passionate about bringing change to the industry to focus on the impact of customer feedback and how it drives operational changes at all levels. Prior to joining Digital Air Strike, Erica was with MileOne Automotive where she managed corporate communications and software partnerships for all 63 dealerships. Erica has extensive automotive technology experience and has also held sales and business development management positions at CallSource and Autobase. Erica is an avid traveler and innovation enthusiast and she can be reached at Erica@DigitalAirStrike.com.

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