Click-2-Buy enables customers to buy cars the way they buy most everything else

DealerOn’s Click-2-Buy, powered by Roadster, allows customers to easily build their own deals both online and in-store. Every step of the buying process is integrated into your dealership’s website— from trade-in valuations and credit pulls to financing with incentives and rebates, taxes, tags and registration factored in.

Omnichannel shopping

Provide the same seamless, streamlined shopping experience, whether the custom starts from home and completes the deal in-store, or the other way around.

Efficiency for everyone

Automate every step of the buying process, from how customers submit their trade and credit info to how you communicate and manage the deal jacket. This saves you 3 to 6 hours per sale.

Happier customers

When customers can shop the way they want, save time, and transact transparently, average Net Promotor Score (NPS) scores soar to 85, blowing away the industry average of 48. Happier customers lead to increased loyalty and referrals.

Deal-building tools

Deal-building tools available both online and in-store for utmost convenience.

Multiple payment options

Flexibly accepts a variety of payment methods including cash, lease, or finance.

Optional accessories store

Optional accessories store entices shoppers to load up on the extras they love.

Sales agent app

Sales agent app that allows internet/BDC teams to share interactive deal sheets.

Easy trade valuation

Easy trade valuation from third-party tools or our proprietary trade-in tool.

Vehicle recommendations

Vehicle recommendations that help showroom agents assess and meet customer needs.

Secure credit application

Secure credit application that pushes directly into DealerTrack® and RouteOne®.

Deal management tools

Deal management tools that help you efficiently see the deal to completion.

Service & protection plans

Service  & protection plans prominently promoted to maintain your gross.

Free marketing assets

Free marketing assets to drive shoppers to your Click-2-Buy website.

"DealerOn's focus on data, analytics, and optimizing our digital marketing has provided an enormous increase in leads."


VP of Marketing, Advertising, and Brand Development
Hendrick Automotive Group

Get started with DealerOn

Ready to offer your customers an end-to-end car buying solution on your website? Learn more about integrating Click-2-Buy from DealerOn.