Does your service department even show up in Google’s search engines so your customers can find you?
When you buy a new smartphone, what’s the first thing you do? That’s right, buy a cool case to go with it. It’s called an add-on service, and for dealerships, a service department often makes up at least half of their entire revenue. Not exactly an add-on, but you get the idea.
Those cell phone stores know how to market their products so that you stay in the store and keep spending money, and the customers at your dealerships should be staying there and using your service department. After all, there’s a reason you don’t refer everyone to the body shop down the street, right? You have an excellent team of mechanics on hand who will do quality work with OEM parts!
The problem is that most people are too busy googling “low tire prices” and visiting the big-name competitors (Sears Auto Center, Jiffy Lube, Meineke) to get the cheapest deal possible.
Your dealership website cannot afford to let its service department be invisible online, and if you use DealerOn’s platform, we’ll have your lanes filled up and the phones ringing as soon as possible.
Digital Fixed Ops Hub
DealerOn Service Sites are designed to be your Digital Fixed Operations Hub for dealerships, so we offer everything that comes with our normal websites, but with the benefit of being a standalone to make it easy for your customers to find. We provide:
- Unique pages for each service provided
- Online scheduling via DMS integration
- Click-to-call functionality
- Optional managed blogs
- Relevant landing pages for PPC and email marketing campaigns
- Persuasive calls to action for each page
- Dedicated staff pages to instill trust
- Coupons displayed upon arrival and abandon of your website
- Accurate & relevant analytics to measure success
Get More Traffic and Higher Conversion Rates
Clients that also choose our SEO and SEM (links?) services typically see a minimum of a 50% increase in their leads and calls. If Service department isn’t seeing much love these days, then consider boosting it up with the help of our SEO and SEM teams. The guys in the service lanes are already working hard, so make sure your website does, too.
We provide top-notch analytics as well, which means that you can look at what’s working for your Service and what can improve to attract more customers.
Having a successful, robust service site is a must-have, and DealerOn Service Sites are an easy choice. A lot of dealerships completely ignore this part of their site, so stand out from your competition.
Like we said earlier, if your customers are searching online for the best price, make sure your dealership’s service department is on their radar. We all know that Discount Tire will sell them the cheapest tire, but who knows their car the best? The mechanic at your shop with 20 years of experience, or some random guy at another store?[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][/fusion_text]