Writing content for your site? Read it out loud [VIDEO]

The content on your dealership’s website is the most important signal of relevancy for Google. If you want more visibility in local searches, you’ve got to have amazing content – content that answers any questions potential customers might have… Content that makes you stand out from all of your competitors… Content that’s unique, relevant, and useful.

Most dealerships have pretty awful content on their sites. We see tons of keyword stuffing, huge lists of nearby cities, giant lists of every conceivable make and model – and none of that stuff works. If your content sounds weird to a human, then it’s not going to help you show up in Google.

This week’s Wednesday Workshop video shares a content writing tip that will help you write better content. Check it out, and let us know what you think in the comments after you’re done!

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The Consequences of AdWords for Dummies [VIDEO]

Does your dealership (or your SEM vendor) run a fully automated SEM management platform? Sure, they’re easy and convenient, but the AdWords for Dummies approach misses several important factors that will help your campaigns be more successful. This week’s Wednesday Workshop video explains the elements that the automated platforms miss and explains why some human interaction in your AdWords account is vital to success.

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Local SEO Presentation From Confluence Conference

For this week’s Wednesday Workshop video, we’re sharing another recent presentation on Local SEO. I presented at the Confluence Conference in Oklahoma City recently, and this time they filmed my presentation. We’re sharing the video here on the blog so you can see the actual session – it’s almost like you were there!

The slides are a little dark in the video, so I added them in as an overlay so you’re better able to follow along. As always, if you have any questions, just drop them in the comments section below and we’ll get back to you as quickly as we can!

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