We Don’t Sell Jeeps! A story from the PPC trenches…

This week’s Wednesday Workshop video shares a story from a recent conversation with a dealer. In the middle of explaining the results of a PPC audit, our team mentioned Jeeps several times. The dealer finally stopped us and said, “We don’t sell Jeeps!”

Watch the video to find out what happened… (it wasn’t our fault, and the dealer wasn’t mad at us) Continue Reading

Down With Misleading Dealership Reports!

Sorry for the delay – this should have gone up yesterday, but I was flying back from the DMSC conference in Napa, and my plane got REALLY delayed in San Francisco…

This week’s video takes a look at some of the shady, misleading reports that dealers need to avoid. If you get a weird report from a prospective vendor, or from your manufacturer, make sure that it’s got actionable data in the report! If the report is a bunch of fuzzy numbers and not-quite-clear information, it’s impossible to make intelligent decisions for your dealership.

Check out this week’s video for more insight into why these reports are bad, and what you can do when you get one…

Continue Reading

How long does SEO take?

This week’s Wednesday Workshop video covers the age-old question – How long does SEO take? Unlike PPC, organic optimization isn’t an instant on. It takes time for the optimization work to produce big results.

We know that lots of dealers wonder why it takes so long, so for this week’s video, we explain why you won’t see immediate results, how everything fits together, and why you need an expert handling your SEO.

Continue Reading

NADA 2016 – Man on the Street Interviews

For this week’s Wednesday Workshop video, we’re taking you back to the NADA convention The Hair and The Beard shot a bunch of man on the street interviews that will make you smile. We asked some hard-hitting questions, and hopefully the answers we uncovered will help your dealership thrive in 2016. We want to extend a big thank you to all the dealers and industry friends that helped make what you’re about to see AWESOME! Enjoy!

Presentation from Brighton SEO [VIDEO]

I just got back from speaking at the largest SEO conference in the UK, and as always, we wanted to share the presentation with you. This time, we’ve got a video from the actual presentation… They streamed it live online, and we took the recording and added it to the slides (that’s why the video player is wider than normal).

Instead of just sharing Local SEO tips, I also talked about various methods for marketing to local customers. After burning through a few SEO tips, I talked about PPC, email marketing, video marketing, Facebook ads, and beacons.

Kick back and watch, and you’ll learn tons of helpful information about marketing to customers who are local to your dealership.

Call support
(877) 543-4200
Call Sales
(877) 543-6321