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THE DEALERON BLOG

How to Stop Dirty Data & Start Making More Profits

By January 22, 2018

YOUR DATA IS D-I-R-T-Y!

Your dealership generates thousands of CRM entries and leads that end up as nothing more than dead, lost, inactive or missed opportunities. Your CRM also probably contains duplicate, incomplete, erroneous and outdated records. This combination of aged lost prospects and dirty data compounded year over year is likely costing your dealership millions of dollars.

In order to help you clean up your act and boost your bottom line, we’re bringing you the solutions straight from the doyen of dealership data.

Sean Marra has decades of experience with data and he is going to help us all do some spring cleaning. He will discuss how dirty data is impacting your profits and how you can even turn your dealership’s dirty data into a competitive weapon. Attendees of this eye-opening 1 hour webinar will also learn:

  •  Why data quality should be a priority for your dealership.
  •  To identify the millions of dollars in non-performing assets compounding in your CRM.
  •  How dirty data is created in your dealership and steps you can take to prevent it.
  •  How to generate 10-12 sales and 30-40 service RO’s a month from your dirty data.

If you are ready to Stop Dirty Data & Start Making More Profits, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: SEAN MARRA, is the CEO of ePush!, a behavioral data and marketing solutions company that specializes in creating data driven digital marketing campaigns to increase sales and market share for their dealer clients. Sean Marra’s innovations in automotive advertising and marketing have sold millions of vehicles for dealerships nationwide. A 20+ year veteran in the space, Marra founded the first web-based automotive agency & marketing company back in 1997. In 2009, he launched ePush! to pioneer automotive-centric behavioral marketing, data platforms and digitally driven advertising technologies. As a featured speaker and contributor for many industry outlets, Sean advises on the integration of dealership and market data to create a competitive advantage in the automotive arena. Sean is a respected member of the automotive community and he can be reached at Sean@ePush.com.

 

Originally recorded: January 18th, 2018.

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