Single post hero image
THE DEALERON BLOG

Experts from Bing Share Critical new Research on Paid Search

By February 23, 2018

DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? Our friends at Microsoft and Bing have been hard at work studying online automotive consumer behavior and they have put together some incredible information you just have to see!

Join experts from Bing as they discuss new proprietary research that shows the inter-relationship between OEM Tier 1, Tier 2, and Tier 3 properties advertising together and appearing on the search engine results page (SERP). They will also discuss the quantified result of position in driving performance and efficiency in paid search. This newly released research analyzed many critical points including:

  • Consumer behavior and the role of the impression in boosting purchase intent when people are searching for new vehicles
  • The growing competition between brand and segment queries and the result it’s had on performance
  • The hidden value of conquesting to increase brand awareness and ward off cross-shopping threats.

Attendees of this fascinating 1 hour webinar will learn how to:

– GROW YOUR CUSTOMER BASE

– DRIVE BRAND AWARENESS

– REDUCE COMPETITIVE CONSIDERATION

– PREVENT CONQUESTING

You simply can’t afford to miss this hour of automotive awesomeness! If you are ready to hear Experts from Bing Share Critical new Research on Paid Search, then register now!

PRESENTER: CHRISTI OLSON is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. You can follow her on Twitter or connect with her on LinkedIn. Joining Christi Olson is AMANDA PASCIOLLA who has spent her career in the digital advertising space and is currently an Analytical Lead at Microsoft. As an Analytical Lead, Amanda utilizes the breadth of Microsoft’s product portfolio and the power of predictive analytics and machine learning to analyze trends and consumer behavior. Amanda empowers Microsoft’s top Automotive customers through focused brand narratives, driving performance and growth with unique and actionable insights.

 

Originally recorded: February 22nd, 2018.

Author DealerOn Podcasts

More posts by DealerOn Podcasts

Leave a Reply