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THE DEALERON BLOG

Expert from Facebook Discusses Dynamic Ads for Automotive

By June 22, 2018

To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them. Dynamic Ads for Automotive does just that!

Facebook Dynamic Ads for Automotive allows manufacturers and dealers to show the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places.

WANT TO LEARN ABOUT DYNAMIC ADS FOR AUTOMOTIVE AND HOW IT CAN HELP YOU SELL MORE CARS?  Sit tight. We’ve called in the expert!

Facebook’s Gabrielle Garrison is back… and she’s going to take a deep dive into Dynamic Ads for Automotive and teach the benefits of the product and the implementation process.  – She will discuss how to leverage your vehicle catalog to dynamically generate highly relevant ads that allows personalization at scale — leaving time for you to focus on closing the sale.

Attendees of this highly informative 1 hour webinar will learn:
– The benefits of Dynamic Ads for Automotive and how it differs from the e-commerce focused Dynamic Product Ads.
– The tools you need for the one-time installation Dynamic Ads for Automotive requires.
– How to migrate from Dynamic Product Ads to Dynamic Ads for Automotive…and so much more.

If you are ready to step up your advertising game like a boss with Facebook’s Dynamic Ads for Automotive, then don’t you dare miss this must-see presentation! Register Now!

PRESENTER: GABRIELLE GARRISON is on Facebook’s Automotive Global Sales Team where she helps dealerships and dealership partners scale their marketing efforts to sell more cars on Facebook and Instagram. With 8 years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and currently digital media. An alumnus of the University of South Florida in Tampa, Gabrielle got her start in advertising helping small businesses in Tampa succeed in their marketing objectives, and later moved to digital advertising for eBay.com helping brands such as Progressive, Ford, The Chrysler Group, Ronald McDonald House and State Farm just to name a few. Currently living in Austin, Texas, Gabrielle can be reached at www.linkedin.com/in/gabriellegarrison.

 

Originally recorded: June 21st, 2018.

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