Podcast

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Bobbie Herron – 5 Essential Steps to CRM Awesomeness!

 

You’ve heard the constant complaints from your sales staff, BDC and managers. They all hate your CRM!

The CRM sucks, it doesn’t work, it’s stupid, it takes too long, it doesn’t help to sell anything, it crashes, it’s confusing, it’s a waste of time”, etc. Any of these sound familiar?

The majority of the CRMs on the […]

By |August 17th, 2017|0 Comments

Sean Stapleton – Step Up Your SEM Game with Critical Strategies that Deliver

 

Over the last few years, more dealerships have delved into SEM and increased their digital savviness. However, that means the online automotive landscape is now more saturated, the ad space has become more crowded and listing pages more competitive (and expensive).

If you’re using the same SEM strategies from even just a year ago, you’re going […]

By |August 16th, 2017|0 Comments

Jennifer Suzuki – How to Give Awesome Sales Team Training in only 10 Minutes a Day!

 

FACT: EMPLOYEE TURNOVER IS WORSENING

According to the 2016 NADA Dealership Workforce Studyretention is on a steep decline with 67% of dealership employees leaving before 3 years.  Experts attribute this staggering statistic to lack of training, knowledge and/or coaching at the dealership level.

DO YOU WANT TO REDUCE TURNOVER, RETAIN GOOD EMPLOYEES, AND SEE PEOPLE THRIVE IN A LONG-LASTING CAREER AT […]

By |August 3rd, 2017|0 Comments

Gabrielle Garrison – How to Execute Thumb Stopping Creative on Facebook…Like a Boss!

 

Traditionally, marketers have leveraged print ads to remind consumers of a brand’s message. But the success of a campaign ultimately hinges on using the right creative in the right sequence to achieve optimal results, whether the metrics for success are driving consumer action or brand awareness.  Now with mobile being the center of discovery, users […]

By |August 1st, 2017|0 Comments

Scott Empringham – 10 Proven Steps to Dominate Your Next Sales Event

 

Practical Tools to Get Your Unfair Share of Sales

It is believed that the first car dealership opened in June of 1898 in Reading, Pennsylvania…and we’re pretty sure that the first big car sales event was held in July.

Yet even after all this time and all of the technological advancements, every dealership sales event still brings […]

By |July 27th, 2017|0 Comments