Winning the Sale with Transparency

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Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do, are you providing the right answers?  Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners is an important decision that will have a huge impact on your dealership.

Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency.

ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE?

Join this eye-opening 1 hour webinar with Brice Englert as he discusses new studies that examine the modern auto shopper and reveal their needs and perceptions.  As support, he will also take a look at other industries and how they have re-imagined their online processes to noticeably improve the consumer experience. Attendees will draw valuable lessons from these proven strategies that can be immediately applied to websites and business processes.

If you are ready to learn all about Winning the Sale with Transparency, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: Brice Englert is the CEO of TRADEPENDING and a passionate product innovator.  After 10 years in the automotive industry buying and running companies, his record in new product launches has been stellar.  His latest introduction, SNAP, solves one of the most important problems in the sales process – the trade value.  SNAP uses real market and digital best-practices to harvest better conversations with prospects and more organic leads from a dealer’s website.  Brice proudly served in the US Air Force, is a respected member of the automotive community and he can be reached at Brice@TradePending.com.

PRIZE ALERT: Our good friends from TradePending are giving away and amazing prize on the live broadcast. One (1) lucky webinar attendee will win an APPLE WATCH! This latest technology release is a beautifully constructed, compact smartwatch. It’s feature-packed with: solid fitness software, hundreds of apps, the ability to send and receive calls via an iPhone and so much more. The Apple Watch is the hottest most ambitious wearable tech device on the market…and you could win one simply by attending this webinar!

 

Originally recorded: December 10th, 2015.

How to Get Started on Facebook Marketplace

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Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace. Now, Marketplace is a destination for people looking to buy their next car.  Dealers can list their inventory on Marketplace free of charge. All they need to do is contact Gubagoo or one of Facebook’s listing partners to get started.

IF YOU’RE NOT USING FACEBOOK MARKETPLACE TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY!

If your dealership has not heard about Facebook Marketplace or you just need to know how to get started, then wait no longer. To find out how to get started on Marketplace, we’re bringing you everything you need to know directly from Facebook and Gubagoo!

Dean Ostilly from Facebook and Ryan Osten from Gubagoo will explain how you can get started today. In this exciting 1-hour webinar, they will discuss the best practices and tools available right now that you can use to generate more leads.  This session is designed to show dealers the advantages of listing your used car inventory on the platform – and how easy and painless it can be.  We’ll cover everything, from posting your listings, taking consumer inquiries through Facebook Messenger, and uploading high-quality leads directly to your CRM.

If you are ready to step up your digital marketing game, then don’t miss this must-see presentation. Register now!

PRESENTERSDEAN OSTILLY is a Business Product Marketing Lead for Facebook Marketplace, where he focuses on product strategy and marketing for vertical categories, including autos and home rentals. Prior to Facebook, Dean held several Director level roles at eBay across the Corporate Development, Geographic Expansion, and Strategic Partnerships teams. Before eBay, Dean was the Managing Director of Corporate Development at Torstar Corporation, a diversified Canadian media company, and a strategy consultant at the global management consulting firm, Oliver Wyman. Dean holds an MBA from the Kellogg School of Management at Northwestern University, and an HBA from the Richard Ivey School of Business at the University of Western Ontario.

Joining Dean is RYAN OSTEN, Chief Operating Officer at Gubagoo Inc., who is responsible for business operations, product management, corporate development and legal.  Prior to joining Gubagoo in 2012, Ryan served as Legal Counsel at BlueCat Networks, and held the role of Private Equity and Venture Capital Analyst at several leading capital management firms including Artemis Investment Management and Kensington Capital Partners.  Ryan has a law degree from the University of Windsor and a Bachelor of Arts from the University of Western Ontario and he can be reached at ryan.osten@gubagoo.com.

 

Originally recorded: June 14th, 2018.

How to Become a 30+ Car Salesperson – Mike “The Louisville Chevy Dude” Davenport

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Mike Davenport did it…and he’s going to show you how!

He is an award winning salesperson at the top of his game who consistently pushes out more than 30+ units a month. While his hustle, grind and work ethic are notably impressive, there’s no denying that his branding strategies and proven techniques have brought him phenomenal success…and now he is ready to share them with you!

ARE YOU READY TO LEARN WHAT IT TAKES TO BECOME A 30+CAR SALESPERSON?

In this amazing 1 hour webinar, Mike will share the best practices, processes and skills that every salesperson needs for maximum results. Attendees of this fast-paced presentation will hear about:

-How to brand yourself and why

-Social media marketing & engagement

-Selling strategies that blow customers away

-The rigorous after-sale follow-up that nets the highest % of repeat & referral business

-How to get customers to think of you every time they get gas

-Closing techniques that eliminate the need for a TO

-The ultimate customer experience that reduces showrooming and increases loyalty

We’re not sure how he is going to fit all of it into one webinar…but we’re certain that you shouldn’t miss this chance to hear from one of the auto industry’s best and brightest! Are you ready to learn How to Become a 30+ Car Salesman because this webinar isn’t for the faint at heart. If you think you can handle this hour of awesomeness then you had better register now!

PRESENTER: Mike “The Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on DealerRater.com. A 15 year veteran in the auto industry, he has held numerous dealership management positions such as Sales, F&I, New Car Manager, Used Car Manager and GSM. However, Mike’s meteoric rise in sales didn’t start until 2010 when he bravely decided to leave the management sector of the car business to start from scratch as a salesperson in a new town at a new dealership where he could focus his branding efforts on himself and provide an excellent example for other salespeople. He owns several domain names, maintains a very successful YouTube channel with over 2.3 million views, runs very aggressive social media campaigns, and his social media presence proves he is a leader in the industry for other sales professionals & managers. Mike Davenport is the epitome of a Rockstar Salesperson, a very active member of the automotive community and he can be reached at Mike@ChevyDude.com.

2016 DealerOn Academy: Q1 Automotive Marketing Briefing

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Join members of the DealerOn Executive Team to discuss current automotive marketing updates, industry perspectives and best practices. This is a highly interactive webinar where the majority of time is dedicated to Q and A from the audience.

The collective knowledge of DealerOn’s leadership team includes retail automotive, marketing, technology and service experience. Don’t miss the 2016 Q1 Automotive Marketing Briefing with DealerOn Exec team!

PRESENTERS: This is your opportunity to ask questions and hear from one of the most knowledgeable leadership teams in the automotive industry. Join us!

Ali Amirrezvani – CEO & Co-Founder

Amir Amirrezvani – Co-Founder

Chris Deringer – Chief Marketing Officer

Jeff Clark – Chief Sales Officer

Shaun Raines – VP of Marketing

Greg Gifford – Director of Search & Social

 

Originally recorded: January 7th, 2016.

How to use Artificial Intelligence for Maximum Results

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At this year’s 2018 NADA Show, nearly everywhere, you heard of companies proclaiming the use of Artificial Intelligence (AI). The temptation for Dealers is to turn over critical communications to software driven tools that will match, beat or replace human employees. That’s simply inaccurate! Progressive dealers use a combination of both AI and HI, Human Intelligence, to deliver exceptional results.

DO YOU WANT TO KNOW HOW TO USE ARTIFICIAL INTELLIGENCE FOR EXCEPTIONAL RESULTS?

In this brilliant 1 hour webinar, David Kain will lead you through this strategy and convince you of the incredible benefits to using AI with HI.

Fueled by the abundance of data and ever-increasing customer expectations, AI now has far more practical applications within a dealership business model. When properly utilized, AI will:

  • amplify your business and products
  • improve the customer experience
  • dramatically increase productivity
  • and even lower costs

You owe it to your dealership to find out how Artificial Intelligence can boost your bottom line

The future is NOW! Are you ready to learn How to use Artificial Intelligence for Maximum Results? Then you simply can’t afford to miss this amazing presentation! Register now!

PRESENTER: David Kain is President of KainAutomotive.com, an award-winning training/consulting company that specializes in Automotive Internet Sales, BDC’s, Digital Marketing and Social Media with a focus on improving dealership sales and profits. Notably, Kain Automotive was voted Best Internet Sales Training Company for the last 5 years in a row in the Dealer’s Choice awards by Auto Dealer Monthly Magazine. David Kain has 20 years of extensive automotive retail experience and also co-founded FordDirect.com, a dealer/factory owned joint venture that provides the Internet leads to Ford and Lincoln dealers. David is an active speaker at many industry events including NADA Conventions, State Association Workshops, Digital Dealer Conferences and Manufacturer Training Conferences as well as numerous 20 Groups and can be reached at David@KainAutomotive.com.

 

Originally recorded: May 31st, 2018.