Texting Strategies: from Clicks to Conversations to Car Sales

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Texting is huge! In fact, it is the preferred primary means of communication among today’s consumers.

So why don’t more dealerships HAVE A TEXTING PROCESS THAT EFFECTIVELY DRIVES SHOWROOM VISITS AND SALES?

Want to learn how to convert your website visitors into showroom visits with a solid texting strategy? Yeah you do!

We’re bringing in Peter Quinones to show you his incredibly successful strategies so you can implement smart and efficient texting sales processes at your dealership.

Attendees of this fast-paced 1 hour webinar will also learn:

  • How to increase your text channel bandwidth (advertising integration & conversion)
  • Why “In-House” Texting agents drive more meaningful conversations
  • Why text conversations are NOT the same as Chat or Messenger.
  • Conversational SMS and SMS Marketing
  • How to achieve texting nirvana with company-wide adoption and channel branding

If you are ready to implement a comprehensive texting strategy that increases showroom visits and sales, then this is the MUST-SEE presentation you simply can’t afford to miss! Register Now!

PRESENTER: PETER QUINONES is the Internet & E-Commerce Director for Warren Henry Automotive. Peter started in the Automotive biz in 2005 integrating navigation systems and Bluetooth systems into vehicles before manufacturers adopted these technologies. After graduating college from Florida International University with a triple major in Management, Finance and International Business, Peter accepted a position at the Warren Henry Auto group. Peter is focused on bridging the gap between Digital Marketing and the DMS. In the process of trying to find solutions, Peter decided to build a strategy to encourage text messaging at the store level in order to leverage this communication channel for true sales attribution. Peter is considered a forward thinking user expert in the fields of Big Data and Data on-boarding via CRM and the texting platform. He is a popular speaker at many industry events and can be reached at pquinones@warrenhenryauto.com.

 

Originally recorded: June 28th, 2018.

Go Mobile or Go Home! – What Google (and Car Buyers) Need from Your Website

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FACT: Dealers can no longer afford a mediocre mobile website!

Dealers have been hearing that they need to focus on mobile shoppers or their competitors will bury them. However 85% of dealer sites still get a failing score on Google’s Mobile Site Speed Test.

Google announced that when it comes to local search, mobile actually surpassed desktop usage earlier this year, and the mobile revolution shows no signs of slowing down. It has become so big that Google changed their algorithm to penalize websites that aren’t mobile friendly!

IS YOUR DEALERSHIP WEBSITE “MOBILE-FRIENDLY”? … ARE YOU SURE??

In this can’t-miss presentation, Michael DeVito is going to teach how to get your mobile site optimized for car shoppers and Google! Attendees of this fast-paced 1 hour webinar will learn:

  • How to Identify and fix the mobile issues Google has with your website.
  • How to optimize your website for mobile shoppers and increase showroom traffic and sales.
  • Why speed is critical for mobile sites, how to speed up their site, and why Google hates slow sites.

It’s time to start paying more attention to mobile! If you want the inside scoop on What Google (and Car Buyers) Need from Your Website… then you simply can’t afford to miss this presentation. Register Now!

PRESENTER: Michael DeVito is the Chief Creative Officer at DealerOn and oversees the Design and Production Departments. With 15 years of experience in multimedia/web design, DeVito is an expert in interactive design, UX, brand identity design, content creation and print collateral. DeVito is also responsible for the design and development of DealerOn’s award-winning responsive website platform, Chameleon. He often speaks at large conferences such as NADA and Digital Dealer about website improvements and mobile solutions and he can be reached at Michael@DealerOn.com.

 

Originally recorded: December 3rd, 2015.

Expert from Facebook Discusses Dynamic Ads for Automotive

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To be successful in today’s auto industry, you can’t wait for customers to find you—you need to create intent by proactively reaching people in relevant and timely ways. When people are in the market for a car, they want to narrow what they see online to reflect the cars most interesting to them. Dynamic Ads for Automotive does just that!

Facebook Dynamic Ads for Automotive allows manufacturers and dealers to show the most compelling inventory to the right audiences—driving them toward VDPs, lead submission forms or other valuable places.

WANT TO LEARN ABOUT DYNAMIC ADS FOR AUTOMOTIVE AND HOW IT CAN HELP YOU SELL MORE CARS?  Sit tight. We’ve called in the expert!

Facebook’s Gabrielle Garrison is back… and she’s going to take a deep dive into Dynamic Ads for Automotive and teach the benefits of the product and the implementation process.  – She will discuss how to leverage your vehicle catalog to dynamically generate highly relevant ads that allows personalization at scale — leaving time for you to focus on closing the sale.

Attendees of this highly informative 1 hour webinar will learn:
– The benefits of Dynamic Ads for Automotive and how it differs from the e-commerce focused Dynamic Product Ads.
– The tools you need for the one-time installation Dynamic Ads for Automotive requires.
– How to migrate from Dynamic Product Ads to Dynamic Ads for Automotive…and so much more.

If you are ready to step up your advertising game like a boss with Facebook’s Dynamic Ads for Automotive, then don’t you dare miss this must-see presentation! Register Now!

PRESENTER: GABRIELLE GARRISON is on Facebook’s Automotive Global Sales Team where she helps dealerships and dealership partners scale their marketing efforts to sell more cars on Facebook and Instagram. With 8 years in the media business, Gabrielle has held positions in all aspects of the advertising space ranging from radio to traditional media and currently digital media. An alumnus of the University of South Florida in Tampa, Gabrielle got her start in advertising helping small businesses in Tampa succeed in their marketing objectives, and later moved to digital advertising for eBay.com helping brands such as Progressive, Ford, The Chrysler Group, Ronald McDonald House and State Farm just to name a few. Currently living in Austin, Texas, Gabrielle can be reached at www.linkedin.com/in/gabriellegarrison.

 

Originally recorded: June 21st, 2018.

Winning the Sale with Transparency

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Auto shoppers complete most of their research online before they ever connect with a dealership so by then they don’t have that many questions… but when they do, are you providing the right answers?  Building a marketing plan can be complex and deciding how to execute that plan with the right tools or partners is an important decision that will have a huge impact on your dealership.

Using the right strategy on today’s savvy internet car buyers can dramatically increase shopper trust, maximize brand loyalty and greatly improve customer satisfaction. And according to this week’s DealerOn webinar presenter, you can easily get all of that. All it takes is the right message…and a bit of transparency.

ARE YOU READY TO SELL TO MORE INTERNET SHOPPERS AND BOOST YOUR BOTTOM LINE?

Join this eye-opening 1 hour webinar with Brice Englert as he discusses new studies that examine the modern auto shopper and reveal their needs and perceptions.  As support, he will also take a look at other industries and how they have re-imagined their online processes to noticeably improve the consumer experience. Attendees will draw valuable lessons from these proven strategies that can be immediately applied to websites and business processes.

If you are ready to learn all about Winning the Sale with Transparency, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: Brice Englert is the CEO of TRADEPENDING and a passionate product innovator.  After 10 years in the automotive industry buying and running companies, his record in new product launches has been stellar.  His latest introduction, SNAP, solves one of the most important problems in the sales process – the trade value.  SNAP uses real market and digital best-practices to harvest better conversations with prospects and more organic leads from a dealer’s website.  Brice proudly served in the US Air Force, is a respected member of the automotive community and he can be reached at Brice@TradePending.com.

PRIZE ALERT: Our good friends from TradePending are giving away and amazing prize on the live broadcast. One (1) lucky webinar attendee will win an APPLE WATCH! This latest technology release is a beautifully constructed, compact smartwatch. It’s feature-packed with: solid fitness software, hundreds of apps, the ability to send and receive calls via an iPhone and so much more. The Apple Watch is the hottest most ambitious wearable tech device on the market…and you could win one simply by attending this webinar!

 

Originally recorded: December 10th, 2015.

How to Get Started on Facebook Marketplace

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Millions of Americans are clicking on vehicle listings every day on Facebook Marketplace. Now, Marketplace is a destination for people looking to buy their next car.  Dealers can list their inventory on Marketplace free of charge. All they need to do is contact Gubagoo or one of Facebook’s listing partners to get started.

IF YOU’RE NOT USING FACEBOOK MARKETPLACE TO CONNECT WITH CAR SHOPPERS, YOU ARE MISSING AN ENORMOUS OPPORTUNITY!

If your dealership has not heard about Facebook Marketplace or you just need to know how to get started, then wait no longer. To find out how to get started on Marketplace, we’re bringing you everything you need to know directly from Facebook and Gubagoo!

Dean Ostilly from Facebook and Ryan Osten from Gubagoo will explain how you can get started today. In this exciting 1-hour webinar, they will discuss the best practices and tools available right now that you can use to generate more leads.  This session is designed to show dealers the advantages of listing your used car inventory on the platform – and how easy and painless it can be.  We’ll cover everything, from posting your listings, taking consumer inquiries through Facebook Messenger, and uploading high-quality leads directly to your CRM.

If you are ready to step up your digital marketing game, then don’t miss this must-see presentation. Register now!

PRESENTERSDEAN OSTILLY is a Business Product Marketing Lead for Facebook Marketplace, where he focuses on product strategy and marketing for vertical categories, including autos and home rentals. Prior to Facebook, Dean held several Director level roles at eBay across the Corporate Development, Geographic Expansion, and Strategic Partnerships teams. Before eBay, Dean was the Managing Director of Corporate Development at Torstar Corporation, a diversified Canadian media company, and a strategy consultant at the global management consulting firm, Oliver Wyman. Dean holds an MBA from the Kellogg School of Management at Northwestern University, and an HBA from the Richard Ivey School of Business at the University of Western Ontario.

Joining Dean is RYAN OSTEN, Chief Operating Officer at Gubagoo Inc., who is responsible for business operations, product management, corporate development and legal.  Prior to joining Gubagoo in 2012, Ryan served as Legal Counsel at BlueCat Networks, and held the role of Private Equity and Venture Capital Analyst at several leading capital management firms including Artemis Investment Management and Kensington Capital Partners.  Ryan has a law degree from the University of Windsor and a Bachelor of Arts from the University of Western Ontario and he can be reached at ryan.osten@gubagoo.com.

 

Originally recorded: June 14th, 2018.