Experts from Bing Share Critical new Research on Paid Search

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DO YOU CURRENTLY SPEND MONEY ON SEARCH ENGINE MARKETING? Our friends at Microsoft and Bing have been hard at work studying online automotive consumer behavior and they have put together some incredible information you just have to see!

Join experts from Bing as they discuss new proprietary research that shows the inter-relationship between OEM Tier 1, Tier 2, and Tier 3 properties advertising together and appearing on the search engine results page (SERP). They will also discuss the quantified result of position in driving performance and efficiency in paid search. This newly released research analyzed many critical points including:

  • Consumer behavior and the role of the impression in boosting purchase intent when people are searching for new vehicles
  • The growing competition between brand and segment queries and the result it’s had on performance
  • The hidden value of conquesting to increase brand awareness and ward off cross-shopping threats.

Attendees of this fascinating 1 hour webinar will learn how to:

– GROW YOUR CUSTOMER BASE

– DRIVE BRAND AWARENESS

– REDUCE COMPETITIVE CONSIDERATION

– PREVENT CONQUESTING

You simply can’t afford to miss this hour of automotive awesomeness! If you are ready to hear Experts from Bing Share Critical new Research on Paid Search, then register now!

PRESENTER: CHRISTI OLSON is the Head of Evangelism for Bing at Microsoft and is a member of the board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analyzing data to develop actionable insights and strategies. Christi has been recognized by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. You can follow her on Twitter or connect with her on LinkedIn. Joining Christi Olson is AMANDA PASCIOLLA who has spent her career in the digital advertising space and is currently an Analytical Lead at Microsoft. As an Analytical Lead, Amanda utilizes the breadth of Microsoft’s product portfolio and the power of predictive analytics and machine learning to analyze trends and consumer behavior. Amanda empowers Microsoft’s top Automotive customers through focused brand narratives, driving performance and growth with unique and actionable insights.

 

Originally recorded: February 22nd, 2018.

Become a Car Dog Millionaire & Sell More Cars Online

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With today’s harsh economy, everyone in the Auto Industry is feeling the pinch and Dealerships need to make every dollar count! However, each month countless dealerships nationwide waste thousands of dollars online when they could be selling a whole lot more cars.

WANT TO KNOW HOW TO SELL MORE CARS ONLINE?

Yeah you do! Jim Flint, author of Car Dog Millionaire, is here to help you increase your online sales.

In this fantastic 1 hour webinar, Jim will break down the digital details that will keep you ahead of your competitors and will show how focused, fact-based retail tracking will lead to exponential, incremental sales gains and more satisfied customers.  Attendees will leave with a clear understanding of how to measure real results with Google Analytics and how not to fall into the “Automotive Bermuda Triangle”.  He will also discuss the popular Moneyball concept which illustrates how to get the most bang-for-your-buck with your advertising dollars.

 If you are ready to become a Car Dog Millionaire and sell a whole lot more cars online, then this is one webinar you simply can’t afford to miss!

PRESENTER: Jim Flint is the President and Founder of Local Search Group which develops innovative automotive sales and marketing strategies for the 21st century. Flint’s experience while working at the OEM level for Nissan and Toyota, as well as his years of retail automotive experience, provide him with a unique insight and foundation for creating real strategies dealers can put in place today!  With his eye for meaningful detail and the ability to bring it all back to realretail implications, Jim Flint is widely recognized as a thought leader in automotive sales, marketing and advertising. Jim is also the author of newly released Car Dog Millionaire (available on Amazon and Kindle) and he can be reached at Jim@LocalSearchGroup.com.

 

Originally recorded: 05/05/2016.

Ask Greg Gifford Anything!

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Mark your calendar! For this presentation, we threw the rules and boundaries of webinars out the window. Instead, we’re using the entire hour to answer questions submitted by you – our registrants – live in a one-on-one discussion with DealerOn’s Vice President of Search & Social, Greg Gifford. Nothing is off limits… we’re going to cover it all!

This incredible 1 hour session offers you the chance to ask your real-life, on-the-spot questions to the auto industry’s SEO guru himself, Greg Gifford, where he will give straight talk and unedited feedback on any subject you throw at him. Greg will share detailed answers to all of your critical SEO questions.

Search & Social is HARD! So bring your checklist of challenges, your quirkiest questions, your confusing conundrums and your most dizzying dilemmas to Greg Gifford and get his straight-upbest advice, tactics, insights and brutally honest answers. Attendees of this unique presentation will learn the latest updates in Google’s organic search results. Greg will also share the latest info on Local SEO; what’s changed, what’s important, and how to optimize your site for better local visibility.

Consider it “Open Mike Thursday” and Greg Gifford has all your answers…but only if you’re here to ask the questions! If you are ready to Ask Greg Gifford Anything then don’t you dare miss this hour of Automotive Awesomeness! Register today!

PRESENTERS: GREG GIFFORD (“the Beard”) is the Vice President of Search and Social at DealerOn. He’s got over 15 years of online marketing and web design experience, and has specialized in automotive SEO for the last 5 years helping hundreds of auto dealers thrive while the industry has struggled during the recession. Greg speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings. He is an international SEO speaker, and currently serves as a member of the Board of Directors for the DFWSEM, an organization dedicated to promoting search engine marketing through best practices. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation. and Greg can be reached at GGifford@DealerOn.com.

 

Orginally recorded: 02/15/2018.

The Pricing Strategy That Sells More New Cars

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CAN JUST CHANGING YOUR PRICING STRATEGY HELP YOU SELL MORE NEW CARS?? LIKE, A LOT MORE CARS?!

According to Jasen Rice, Owner of LotPop, ABSOLUTELY! In fact, he says, it’s the key to moving more metal that many dealerships overlook…but is far and away the one technique that can bring every dealership the swiftest and most dramatic results.

Sound too good to be true? Tune in and find out for yourself! Attendees of this incredibly enlightening 1 hour webinar will learn:

-How to increase exposure on new cars

-Why invoice minus rebates does not work

-When you should change prices and why

If you are looking for a way to positively affecting your dealership’s bottom line with fewer missed opportunities for profit improvement (and let’s get real……who isn’t) then this is a MUST SEE presentation!

It’s another hour of Automotive Awesomeness where we’ll be discussing the Pricing Strategy that Will Sell More New Cars Don’t you dare miss this webinar! Register Now!

PRESENTER: JASEN RICE is the Owner of Lotpop, a company that helps dealerships manage their Internet processes, marketing and used car inventory as their virtual Director.  A 17 year automotive veteran, Jasen spent 8+ years on the retail site running award winning Internet departments and 8+ years on the vendor side as a Performance manager for vAuto that allowed him to visit hundreds of dealers across the nation training them on used car inventory management. He has helped many dealerships greatly increase their used car sales.  Jasen was featured on the cover of Digital Dealer in Oct 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He is currently a columnist for Dealer Magazine and featured blogger for AutoSuccess Magazine and has spoken at several conferences on used car management and internet marketing. Jasen can be reached at jrice@lotpop.com.

 

Originally recorded: 05/12/2016

ADVANCED Lead Handling like a Rockstar!

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ARE YOU READY TO STEP UP YOUR LEAD HANDLING GAME AND INCREASE YOUR RESULTS?

We asked Automotive Rockstar Bobbie Herron to share a comprehensive advanced lead handling plan that would boost engagement and increase sales.

Challenge accepted!

In this 1-hour, lightning-fast, highly captivating, jam-packed-with-information webinar, Bobbie will discuss (and solve) some of the biggest issues in lead handling. She will be sharing her ADVANCED LEAD HANDLING processes and templates that increase engagement! The best part? You will use the “leads” you already have. No catch. No obligation. No charge.

Attendees will learn:

  • First impressions matter – How to stand out from the crowd
  • Why you should use different processes for different lead types (i.e. trade-in vs finance)
  • What kind of messaging works with different lead sources (i.e. calls vs emails)
  • Email examples that create increased engagement and responses
  • How to make every interaction with a prospective buyer strategic and personalized

This presentation is not for the faint of heart. Only join if you can handle the endless onslaught of knowledge bombs.

Don’t miss this chance to hear from one of the brightest stars of the Automotive Industry. If you are ready to learn ADVANCED Lead Handling Like a Rockstar, and make BIG $$$, then you simply can’t afford to miss this webinar! Register now!

PRESENTER: BOBBIE HERRON is responsible for the creation and implementation of digital marketing strategies and conversion best practices for dealers at ZMOT Drive, an exclusive Automotive Dealership Operations, Lead Handling and CRM Consulting solution. Bobbie had spent over 16 years enjoying a diverse automotive career and various responsibilities within a retail dealership, including General Manager, before coming to ZMOT.  Bobbie now focuses her time on assisting dealers nationwide in increasing their ROI in every department through consulting efforts.  She is a very popular presenter at numerous conferences including Digital Dealer, Women in Automotive and Driving Sales, a guest lecturer at Northwood University, and a named winner of the 2015 Automotive News “40 Under 40”. Bobbie can be reached at BHerron@ZMoTAuto.com.

 

Originally recorded: February 8th, 2018.