The NEW Rules of SEO

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Today, everyone understands that showing up in search results is absolutely vital to the success of your business. However, the rules of SEO are vastly different now from even just a year ago.

If you haven’t updated your Search Engine Optimization (SEO) strategies recently, you may be surprised to find out that they are ineffective. Or even worse…that those old tactics that used to work are actually doing more harm than good now!


For this important topic, we brought in SEO heavy hitter and DealerOn’s Director of Search Kevin Doory. This essential 1-hour webinar is a detailed presentation where he will share his no-fluff, practical guide for the technologically progressive dealership. He will discuss search engine optimization changes that are impacting you right now and global trends that you need to know. He will also go over a few old-school SEO tactics ranging from “harmless but ineffective” all the way to “downright harmful to your dealership”.

Are you ready to learn The NEW Rules of SEO? Then don’t even THINK about missing this Hour of Automotive Awesomeness! Register now!

PRESENTER: KEVIN DOORY is the Director of Search & Social at DealerOn. Kevin started his career at an automotive digital service provider, where he combined his expertise in SEO and SEM to build the company’s search marketing department from the ground up. Since then he’s held a wide variety of positions in the SEO field, from an in-house professional to a consultant. His level of experience & expertise has been instrumental in the growth of DealerOn’s SEO team, and he’s just getting started. He can be reached at


Originally recorded: April 19th, 2018.

How to Deliver the Ultimate Red Carpet Experience

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Selling cars in a fast-paced, ever-changing digital world can be tough and often overwhelming. However, some things will never change. Like the fact that all consumers love great customer service! After all, dealerships that deliver superior Customer Care definitely yield more sales, higher grosses, and more repeat/referral business. Present an unparalleled red carpet experience every time someone enters your dealership and you will create stronger customer loyalty and close more deals.


In this amazing 1 hour webinar, Mike Davenport, a true 30+ car sales rockstar that grinds everyday on the sales floor just like you, will share the techniques, drive, and knowledge that every salesperson needs to Deliver the Ultimate Red Carpet ExperienceAttendees of this fast-paced presentation will hear about:

  • How to correctly approach a fresh up and set the stage to close the sale
  • How to successfully avoid the “just looking” phrase
  • How transparency can help customers understand your store’s processes
  • How to prospect your current customer base
  • How to find new customers without leaving the lot
  • How to close a deal in less than an hour

Regardless of what position you hold in the dealership, you shouldn’t miss this chance to hear from one of the auto industry’s best and brightest! Are you ready to learn How to Deliver the Ultimate Red Carpet Experience? If you think you can handle this hour of awesomeness then you had better register now!

PRESENTER: Mike “The Louisville Chevy Dude” Davenport is a self-proclaimed Chevy Enthusiast. Not only is he the leading salesman for Bachman Chevrolet, he is also a top performer of New Chevrolet Sales in the country and one of the 40 highest rated salesmen on A 15 year veteran in the auto industry, he has held numerous dealership management positions such as Sales, F&I, New Car Manager, Used Car Manager and GSM. However, Mike’s meteoric rise in sales didn’t start until 2010 when he bravely decided to leave the management sector of the car business to start from scratch as a salesperson in a new town at a new dealership where he could focus his branding efforts on himself and provide an excellent example for other salespeople. He owns several domain names, maintains a very successful YouTube channel with over 2.3 million views, runs very aggressive social media campaigns, and his social media presence proves he is a leader in the industry for other sales professionals & managers. Mike Davenport is the epitome of a Rockstar Salesperson, a very active member of the automotive community and he can be reached at


Originally recorded: March 3rd, 2016.

How to Turn Mobile Site Traffic into Sales

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IS YOUR SITE OPTIMIZED TO TURN YOUR SITE TRAFFIC INTO MEASURABLE SALES?  Well, it should be! And with Chris Deringer’s help, it can! If you want your dealership to increase sales and maximize leads, then “How to Turn Mobile Site Traffic into Sales” is the webinar for you!

To help you achieve some outstanding goals, we brought in one of DealerOn’s finest! Chris is the Chief Marketing Officer and oversees everything from product marketing to brand building. He has over 13 years of experience in digital marketing optimization, and is an expert in all things online marketing and e-commerce. This guy knows what he’s talking about!

Join us for this excellent 1-hour webinar where Chris will discuss how to:

  • Create a mobile-first strategy to increase sales
  • Identify common site speed errors and load time problems
  • Test in order to maximize your leads, calls, AND sales
  • And so much more!

If you think can handle an increase in leads, conversions AND sales, then this is the webinar for you! You can’t afford to miss this opportunity! Register now!

PRESENTER: CHRIS DERINGER is the Chief Marketing Officer at DealerOn and is responsible for its Marketing and Operational Functions. He is an expert in all aspects of online marketing including SEO, paid search, conversion optimization, A/B analytics, and more! In his 13 years of digital marketing experience, he has worked for one of the largest website, email, and online marketing companies for small businesses in the US. He joined DealerOn in 2008 and has been leading the marketing department to great things ever since.  He can be reached at


Originally recorded: April 12th, 2018.

The 5 Super Powers of Persuasion

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In every dealership, it’s the BDC agents and salespeople who speak with more potential customers than anyone else and in today’s harsh economy, customers are typically demanding, constantly in a hurry and usually want information right now. Let’s face it… when you blow that call, they don’t call back and say, “You want to try again?”


For any salesperson, your phone skills can be the difference between making more money and, well…not. So how do you ensure that you make the very most of your first and usually ONLY chance to make a good impression?

In this eye-opening 1 hour webinar, BDC expert and phone trainer, Greg Wells, will teach The 5 Super Powers of Persuasion that will take your BDC agents to Super Star status!  He will share what salespeople need to do to improve their communication skills and their ability to persuade. You’ll learn what definitely works and what absolutely doesn’t. Period.

If you are ready to make a swift and dramatic impact on your sales success and learn The 5 Super Powers of Persuasion, then you simply can’t afford to miss this presentation! Register Now!

PRESENTER: Greg Wells is the President at AllCall Multi-Channel BDC, an outsource BDC providing a menu of services for forward thinking dealers and GM’s in the US and Canada. The company provides its dealers a full service BDC and their industry exclusive online customer experience tool, VeriShow. AllCall is staffed with highly trained expert communicators working in a unique and exciting environment. Their slogan says it all – “We Are Your BDC.” Starting his first BDC in 1993, Greg has experienced the evolution of the phone, the Internet and automotive Business Development Centers. Greg has trained and consulted with hundreds of dealerships and thousands of dealership frontline employees. Greg’s knack for making the complex sparkle with simplicity and his born-from-experience teaching style has made him a popular speaker at many events including Driving Sales Executive Summit, Digital Dealer, Industry Summit, and CRM User Summits. Greg can be reached at or on his cell anytime at 859-983-0370.


Originally recorded: March 10th, 2016.

How to Increase Showroom Visits & Service RO’s with Waze Local

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Waze is an award-winning navigation app with over 100M users globally. This wildly popular digital app is the perfect offering for businesses who strive to reach local customers on the roadand easily influence the decision of in-market shoppers to choose your dealership.

Join this fascinating 1 hour webinar with Justin Nabozna from Waze as he discusses all of the innovations and strategic advantages dealerships can get with Waze Local. For instance, Ads on Waze are seamlessly integrated into the map and navigation experience and inform drivers about your nearby dealership and current offers. Attendees of this fast-paced webinar will learn how:

  • Waze Local will help dealerships increase awareness of dealer locations and specials
  • To use Waze Local to boost the number of showroom visits & fixed ops customers
  • Many potential consumers engaged with your ads and navigated to your dealership
  • To improve the success of both Brand Retail and Fixed Operation campaigns

If you are ready to put your dealership on the map and learn How to Increase Showroom Visits & Service RO’s with Waze Local, then you simply can’t afford to miss this incredible presentation. Register now!

PRESENTER: JUSTIN NABOZNA is the Head of Channel Sales and Agency Partnerships at Waze, a subsidiary of Google. Justin is responsible for scaling Waze’s media products to local businesses across the US and Canada. His focus is on building strategic partnerships to unlock new sales channels with traditional and digital media companies. Prior to joining Waze, Justin worked as a Business Development Manager at Google, fueling acquisitions and revenue growth for Google’s Small/Medium Business team. Earlier in his career, Justin served as a Captain in the U.S. Marine Corps Infantry and built an education technology startup with his two brothers. Justin holds a B.S. in International Relations and Affairs from the U.S. Naval Academy and an MBA from Columbia Business School.


Originally recorded: April 5th, 2018.