Don’t Be Cliché in 2017

 

It’s that time of year again, so you know what that means, right? Yep, the cliché New Year’s Resolution lists are starting to get some traction, along with the “Best/Worst Of” lists. In the world of marketing, though, there’s a different kind of cliché — the “How to Succeed in 2017” posts. These are packed full of actionable tips for starting the new year, plus things to avoid.  Continue Reading

MINI USA Selects DealerOn as Certified Website & Digital Advertising Provider

This is exciting news for both MINI USA and DealerOn, as they gain an industry leader in the world of digital marketing & advertising, and we gain a new opportunity to elevate dealerships across the country. MINI USA’s unique customer base will benefit from our knowledge team of website builders & optimizers, as well as our paid search experts, and we’re grateful for the chance to expand our influence.

“We’re excited for this new relationship and for the opportunities it will bring,” said DealerOn’s CEO and President, Ali Amirrezvani. “We’ve proven ourselves time and time again by delivering consistent results, and our website & digital advertising services will speak for themselves. Nobody else in the industry has a lead guarantee for their websites, and our team works hard to make that a reality for our clients.”

MINI USA is extremely selective in choosing which digital website & advertising service providers they will work with, and we’re proud to be part of their family.

In the future, we look forward to partnering with MINI USA dealerships all over the United States. To see the amazing service DealerOn provides MINI dealerships, click here.

 

About MINI

MINI is an iconic auto manufacturer out of Britain, and MINI USA is their American extension, owned by BMW of North America, LLC. By partnering with DealerOn, MINI USA dealerships will have access to one of the largest website providers for the automotive industry. This partnership will not only guarantee MINI USA the best service in the industry, but their dealerships can now use DealerOn’s award-winning, responsive website platform that will boost their online visibility for their unique market.

You’ve got to own your dealership’s backyard

In this week’s Wednesday Workshop video, we’re back to talking about SEO and local search results. Far too many dealers spend all of their effort trying to show up in searches in nearby (larger) cities or metros – while ignoring their own town.

It’s important to own your own backyard before you go after your neighbor’s. With the recent updates to Google, it’s exceedingly hard to rank well in a city where you’re not actually located. Before you put all your effort into showing up elsewhere, make sure you’re showing up as well as you possibly can in your own city.
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