We don’t want to spoil the story, so you’ll have to watch the video and learn his incredibly creative way of connecting with customers that helped him sell more cars.
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Last week, the Beard (Greg Gifford) and the Hair (Shaun Raines) headed to Atlanta, GA to speak at Internet Battle Plan XXI. If you’ve never heard of it, the IBP conference is hosted by our friend Jim Ziegler of Ziegler SuperSystems and it’s two days packed full of amazing presentations from the top minds in automotive.
Like most conferences, the Internet Battle Plan exists to make us all a little smarter when it comes to our digital marketing efforts. But unlike most conferences, there’s a strict “no infomercial” rule for the IBP speakers. That means the presenters MUST share actionable tips for dealers, and not just spout sales pitches the entire time. Of course, anyone who’s seen Greg & Shaun present knows that wouldn’t have been a problem anyway, because their talks always have huge takeaways.
It was filled with callbacks to comedy film greats, including Caddyshack and Young Frankenstein. You can download his slides here, and experience it for yourself.
And of course, we can’t forget the featured opening speaker, Bobbie Herron from ZMOT Auto. She’s got a ton of experience in the auto industry, and she spent 16 years at a dealership before coming over to the other side with ZMOT. She showed dealers how they can use their existing data to maximize sales & profits. It was geared toward Dealer Principals and GMs, who got an earful on using predictable, proven processes to increase their bottom line.
Of course, we love Bobbie Herron, and can’t wait to have her on our webinar next week! She’ll be speaking on customer experience best practices. She also hosted a webinar in September 2015 with us, and talked about how ZMOT handles leads.
If you went to Internet Battle Plan XXI, tell us your favorite part in the comments below.
When you’ve got new content to add to your website, where does it go? If your answer was, “Our blog,” then you might want to reconsider. Why? Because that kind of site structure isn’t always the best for SEO purposes, and there’s a much better strategy. Continue Reading
Welcome to the first Wednesday Workshop video of 2017! NADA is coming soon – we’ll all be down in New Orleans in just a few short weeks… This week’s video walks you through all of our awesome plans so you’ll be sure to catch everything!