Starting Thursday, January 26, New Orleans was overtaken by the NADA 2017 Conference & Expo. Over 20,000 folks from the automotive world attended, and several hundred vendors were there to showcase their very best. Among them was yours truly, DealerOn, Inc. We brought our A-Team and the best booth you’ve ever laid eyes on. Why do we say that? Keep reading, and you’ll find out.
But before we begin, we’d be remiss not to include the fact that DealerOn is now an FCA-approved website provider! The announcement went live last Friday morning, talk about perfect timing. That’s right, FCA dealers, your options for websites just got a whole lot better. Get some more details about it here.
After a healthy amount of oysters from Bourbon Street, the DealerOn team headed to the conference and started laying down some serious automotive knowledge. Mobile strategy was definitely the predominant theme, and DealerOn has been leading the charge in marketing to mobile customers. Jeff Clark, our Chief Sales Officer, gave a presentation entitled “Fixed Ops Marketing in a Mobile-First World.” He challenged dealers with amazing service offers to funnel some of their marketing efforts into their website. After all, if your dealership has a great deal on tires, but your online customers have no way of knowing about it, that’s a wasted opportunity.
Michael DeVito, our Chief Creative Officer, spoke about mobile website optimization, and you could hear pencils snapping as dealers raced to jot down all of his amazing tips. From banner layout, to menu icons, to forms & CTA’s, DeVito’s session was jam-packed with useful information. More than a few people stopped by at our booth, looking to glean a little extra knowledge from his talk.
Chris Deringer, Chief Marketing Officer at DealerOn, gave a killer presentation about using Google’s data to help drive your digital marketing decisions. Dealers were happy to hear about how to access all the free information and analytics that Google provides them, and Chris’s clarity was certainly appreciated.
Our co-founder, Amir Amirezzvani, also talked to dealers about a true mobile-first strategy and dove into personalization as an optimization technique. In 2015, web browsing on mobile devices surpassed desktop users, and it’s high time the auto industry started to capitalize on that.
The DealerOn Booth
What can we say? We do things big and we do them right. We had 14 demo stations set up at our booth, and there was hardly a minute when all of them weren’t in use. We had a total of 26 people at the show, which included rockstars from Sales, Client Results, SEO, Digital Advertising, and Production & Design to show dealers under the hood of our groundbreaking platform. They did an amazing job of showcasing our high-converting websites (which are twice as fast as the industry average) and dealers were more than impressed with how inclusive our CMS was – not to mention how it easy it was to integrate their favorite extensions.
When it came to our Digital Advertising Suite, our team worked extra hard to take dealers through our end-to-end reporting system. Of course, that made the decision to use DealerOn for paid search all the easier, since everyone loves seeing their ad dollars being used efficiently and seeing sales tracked to spend. Our SEO team also did an incredible job of demonstrating their all-inclusive strategy for digital dominance. Whether it was taking dealers through their on site signals, off site signals, social media signals, or their reputation management game plan, it was clear that DealerOn has the keys to success.
DrivingSales Top-Rated Website Award
After all that amazingness, we still had time to win some awards. First up was the DrivingSales Dealer Satisfaction awards for 2016. There were several categories, but for the 6th consecutive year, DealerOn walked away with the “Top-Rated Websites” award!
There was a lovely ceremony at the Hotel Mazarin, and we were honored to be recognized for our exceptional website platform yet again. Our teams in Michigan and Rockville work harder than anyone realizes to make sure we’ve got the best sites in the industry, and we’re grateful for their diligence. Here’s to many more awards!
Automotive Website Award
This one comes from our friends at PCG Consulting (shoutout to Glenn Pasch!). DealerOn was honored by an AWA (Automotive Website Award) for….you guessed it, websites! We were given this award in 2015 and had committed ourselves to spending 2016 further developing our one-of-a-kind responsive websites.
Looks like the hard work paid off. In 2017, we’re dedicated to rolling out some new technology, including a brand new product called Click-2-Buy, automotive’s first e-commerce platform for buying a car completely online. Keep your eyes peeled for that one.
We’ll be back for NADA 2018, and we’ll make plenty of stops along the way. First up is the Digital Dealer Conference, happening April 11-13 in Tampa. Register now and prepare yourself to be wowed.