Category

Education (Best Practices)

5 Ways to Make Google My Business Work for You

5 Ways to make Google My Businss Work For You

The internet is the single most important public sphere in the 21st Century, and Google is how most of us navigate it. Google has leaned in to their position as the yellow pages of the future and has provided businesses with a vital tool to help customers find them. Google My Business is a free initiative from the company that does nothing more than put more eyes on your dealership. No cost to you with unlimited upside? That’s exactly the kind of thing you want to take advantage of, and we’re going to walk you through how. 

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9 Ways To Maximize Your Social Media Footprint

When it comes to running a dealership, every dollar counts. So, if there was a place that most people went to, and advertising there was free, you’d make use of it. I’m not talking about some mythical land; I’m talking about the modern joy and/or bane of existence: Facebook and Twitter.  They’re ubiquitous, they’re intrusive, and they’re completely free. But they also require a little bit of finesse to use well. Fortunately, you’ve found yourself here, and I’m going to walk you through a few ways to up your social media game.

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Web Forms Aren’t Dead – Here’s Why

You may have heard “no one uses forms anymore” or worse yet the proclamation that “web forms are dead”. Contrary to those industry talking heads who are slinging the latest greatest shiny, web forms are not only VERY much alive and kicking, but also remain one of the most cost effective and tried and true ways to generate leads for your dealership. The game has no doubt changed, from chat to digital retailing, there are more way to engage with your customers than ever before, all with their own sets of challenges. Auto responders, wait-times, poor user experience, too much information being collected, and a slew of other problems all can lead to visitor’ bouncing over frustration. Still, they’re all worthwhile investments, but not first optimizing lead forms to uncover the hidden gold in your website is like dumping water into leaky bucket.

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Responsive VS Adaptive

What’s the difference between responsive and adaptive websites? That’s a question I get asked more and more often as the auto industry becomes savvier about their digital marketing efforts. In this article, we’ll discuss the pros and cons of these two popular website building techniques. Both are viable if implemented well, but responsive’s pros are steadily growing in number.

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