There’s an old joke that a camel is a horse designed by committee. With its gangly legs, the face that’s somehow both goofy and smug, and of course the famous hump, you can see why. The joke gets to the core of a truism that has been at the heart of design philosophy from the beginning. That idea is, put simply, that design should have a single vision in order to be effective.
We walk around every day with a computer that has access to the bulk of all human knowledge in our pockets. Is it any shock that people want to use it? 95% of consumers research a vehicle purchase online before ever setting foot inside a dealership, and the only thing shocking about that figure is how low it is. Imagine being in the market for a car and not Googling it. That’s weird, right?
So lean into it.
We’re headed to Vegas for NADA! Be sure sure to check out our 2 can’t miss speakers this weekend and when you’re done, stop by booth 246C to see all the latest and greatest DealerOn has to offer.
We can’t wait to see you there!