Over the last couple of years, we’ve shared a lot of Google My Business updates with you in our Wednesday Workshop videos; everything from your listing becoming your new home page, to other GMB adaptations you must make to stay competitive. Now, during this time of great commercial uncertainty, it is more essential than ever to make sure you’re monitoring your Google My Business listing closely.
When determining where your page ends up on search results, the one thing Google takes into account more than any other factor are links. Not your links, but the links from other sites to yours (known as “backlinks,” because they link back to you). Getting a lot of these backlinks is a process known as link building, and it’s one of the most important aspects of SEO.