Category

Education (Best Practices)

5 Things to Optimize on Your Website While You’re Safe at Home

When the world feels out of control, one of the best things you can do is pick a problem you can solve. You get the satisfaction of having fixed something and the utility of whatever it was you fixed. While you’re responsibly staying at home, it’s a good time to look at your website and make certain it’s humming along precisely as you need it to. 

So here are five things that should be optimized so that when this is over, you’ll have the best website possible. 

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Adapting Your Service Department During Social Distancing

Your service department has always been vital to your bottom line. Now, with the necessary social distancing measures we’re undertaking to combat the spread of the coronavirus, it can save your dealership. Your service department is considered an essential service in almost every state, so it’s the one part of your dealership that will remain open and earning for you. With a few minor adjustments, you can position your service department to carry you through.

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The Psychology of Why You Need Monthly Payments

Money is such an important part of life that we often don’t think about it beyond, “It’d be nice to have more.” The truth is that money effects our minds in profound ways that are only beginning to be understood. You, as a car dealer, make a living on the third-most expensive thing a person is going to purchase in their lifetime, at a time when budgets are stretched to the breaking point. It’s important that you understand how this all impacts the most basic parts of your business. Specifically, how it all points to the necessity of a customer knowing their monthly car payment as early in the process as possible. 

Source (money effects our minds): https://www.inc.com/will-yakowicz/this-is-your-brain-on-money.html 

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