In the quest to get the best website possible, we often turn to independent website analysts. While these companies will provide you with an audit of your site and a grade for how it performs on specific criteria, it’s less helpful than it seems. This information, devoid of context, can mislead as often as it informs, leaving you with a distorted idea of how effective your site is. Here are four ways that website analysis can end up misleading you.
The Internet is a big place. It can be scary, it can be offensive, and it can be weird. But it can also be the best way to connect with a customer base that might never even know you exist. The key is your homepage.
There are four easy steps you can take to make your homepage sing.
The first coupon of the modern era appeared in 1887 for Coca-Cola. Personally, I believe the concept of the discount was invented shortly after the idea of commerce, when one Babylonian shopkeeper offered “Free Fatted Calf Tuesdays,” but I can’t prove it. The point is, the humble coupon has been an important part of any business’s success for at least a century and a half.
In the continual quest to sharpen one’s SEO to a razor-like edge, there is perhaps no whetstone quite as important as keywords. After all, when someone opens up Google to make a search, they type in words. Obvious, I know, but sometimes it pays to step back and look at things in such a way as to take nothing for granted. The goal with keywords is to figure out which words someone searching for your dealership might use to find you.