You hear those sleigh bells jingling, ring-ting tingling, too. The holiday season is upon us and it’s everybody’s dream to wake up on Christmas Day with a brand new car on their driveway. Dealers are in fierce competition during the final stretch of the year, with promotions happening everywhere. If you’re not preparing for the holiday season by getting your dealership SEM- and SEO-ready, then you’re already falling behind. Don’t be a Grinch – follow this handy little guide put together by the SEO & SEM experts at DealerOn. Continue Reading
If you have a special out there that is going to dominate the market, then you need to do everything in your power to make sure it gets noticed, and that requires using cutting-edge technology. DealerOn’s Enterprise Special Manager (ESM) puts that power into the dealer’s hands by enabling easy and efficient creation and editing of special offers. Here are a few ways that this new technology will help your offers stand out from the crowd.
Welcome to Feature Friday! If you were around earlier this week, you saw the announcement for our all-new Enterprise Specials Manager tool! Managing your dealership’s special offers and discounts can be time consuming, particularly if you have multiple rooftops and OEMs. But all is not lost. DealerOn’s new Enterprise Specials Manager is now live, and it’s much more than just an editing tool. It’s a comprehensive vehicle merchandising solution designed especially for multi-rooftop dealers.
In this week’s Wednesday Workshop, we’re talking about your internal links – the links from page to page within your own dealership website. Much like inbound links from other sites, internal links pass value from page to page, so it’s important that you structure your links correctly. Watch and learn how most dealers get things wrong, why it’s important to get things right, and how to make sure you’re linking correctly within your site.
In this week’s Wednesday Workshop, we talk about the latest big “buzzword” around car dealer websites and SEO – AMP. AMP stands for Accelerated Mobile Pages, and it’s a project by Google to speed up the web. Check out this week’s video to see if the hype is justified and find out what your dealership needs to know about AMP.