In the quest to get the best website possible, we often turn to independent website analysts. While these companies will provide you with an audit of your site and a grade for how it performs on specific criteria, it’s less helpful than it seems. This information, devoid of context, can mislead as often as it informs, leaving you with a distorted idea of how effective your site is. Here are four ways that website analysis can end up misleading you.
Whether you’re searching for a specific car or a certain trim on a dealership’s site, nobody wants to re-type the vehicle name multiple times to get accurate results. By the time a customer reaches the search results page, their patience is already stretched thin. Far too many dealers have been subject to poorly designed search widgets that lead to a poor user experience. Shoppers are presented with a search box that requires an exact match of the search term to the description of the inventory to return results, does not display suggestions, and fails to exhibit machine-learning technologies leaving them to type and pray that any inventory is returned at all. Continue Reading
It’s the end of 2018, so we’re continuing our annual tradition of sharing the most popular videos of the year. You can watch the video, or simply click the links below to watch the videos yourself. Here’s our list of the most popular videos of 2018, in reverse order:
10. Pay attention to Google Q&A
9. 5 tips for optimizing your Google My Business listing
8. Check out the new Search Console feature
7. Your Google My Business Listing is your new home page
6. Always test everything
5. The 5 best SEO-themed Valentine’s Day cards
4. The new Facebook review system
3. New phantom department listings in Google Maps
2. My slides from the Innovative Dealer Summit in Denver
1. Mean tweets from NADA 2018
In this week’s Wednesday Workshop video, we share a warning about site grader tools. These tools are incredibly generic, so they won’t always return accurate results for your dealership’s website. The tools treat every site the same, yet your dealership site is completely different from your local plumber’s site. The warnings and errors that are returned by these tools don’t necessarily mean that there’s something wrong with your site. Watch the video for all the details, and check with your current provider before you make any hasty decisions based on the results of these reports.