4 Awesome Tips to Help Dealers Online

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For this week’s Wednesday Workshop, we’ve got a special treat! Our VP of Customer Service was visiting the SEO team in Dallas, so I grabbed him and put him on the spot… He shares 4 awesome tips to help dealers online. Watch and learn some simple tips that will help your dealership excel online (and in the future).
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Always test everything!

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For this week’s Wednesday Workshop (the first of 2018), we share what might be the most important tip we’ve ever shared: Don’t listen to us!

That’s right, we’re telling you not to believe everything we say, or what you hear at conferences, or read on websites. Sure, it’s likely that the tips you’ll hear about will help your dealership, but the best thing you can do is test EVERYTHING you hear. See how things work for your dealership. Every dealership is different, so there’s no guarantee that something that works for someone else will work for you.
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Feature Friday: Geo-fencing

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Happy Friday! I’m excited to announce a new series we’ll be rolling out today: Feature Friday Videos!

In these videos, we’ll be showing off some of DealerOn’s top-performing, results-driven features. They’ll give you a more in-depth look at the tools that make us tick. Our goal is to help you better understand some of the features of DealerOn websites that can make your dealership stand out from the competitors.

This week we’ll take a look at Geo-fencing, a feature that allows you to strategically target potential customers based on their location. Geo-fencing creates opportunities for your dealership to target specific audiences for location-based campaigns, like if you wanted to show social media ads to people in your competitor’s showroom, or if you were trying to reach students on campus about your student discount.


When you’re walking down the street and you pass a shop you might hear, “Come in for the best t-shirts in the city,” or “For you, $5 off your entree.”  Pointed messages, directed at you — and they’re enticing because you’re right in front of the store. This is real life geo-fencing.

In this digital age, successful marketing is all about sending the right message to the right person at the right time. Geo-fencing is the technology that makes this possible. By simply selecting an area on a map, your dealership can choose where to run its ads and special promotions.

Think about it. Rather than a blanket message all over town, you can strategically target your customers.  Maybe you want to remind people leaving the big game on Sunday about your dealership’s great leasing program.  Boom, geo-fencing gives you that opportunity.  Maybe customers at your competitor’s lot will be interested in your bigger rebate offers.  Let college students at a nearby university know they can use their student ID for a discounted oil change.

With geo-fencing technology and DealerOn’s innovative geniuses, your dealership is closer than ever to closing sales.

Remember, over 50% of all auto shoppers checked their phone for better prices on the dealership lot, which means YOU have the chance to make your dealership shine.

That’s it for today’s Feature Friday. Tune in next week for more tips & tricks guaranteed to rock your dealership.


DealerOn Is Now a Mazda Digital Certified Program Partner

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We are excited to announce that DealerOn has been selected by the Mazda Motor Corporation as a certified website and digital advertising service provider. This will give Mazda dealerships the opportunity to use DealerOn’s premium website, SEO, and digital advertising services.

“We’re excited to begin this new relationship and to have the chance to share our award-winning websites and data-driven SEO and digital advertising methods with the Mazda family,” said DealerOn CEO Ali Amirrezvani. “We hope we can provide the same individual digital marketing experience to Mazda dealers as we have to many other dealerships since 2004. It’s that small-business mindset that sets us apart.”

Mazda dealerships who use DealerOn will see a responsive site that loads two times faster than those of competitors. With a focus on data-driven optimization and mobile-first strategies, DealerOn sites have remained a cut above the rest.

DealerOn’s digital marketing services work to provide results you can measure. By utilizing trackable metrics, DealerOn provides proof that its search-engine marketing and display advertising really works. Dealers receive monthly reporting and access to a Google AdWords Certified expert.

DealerOn will also bring new integrations such as:

  • Click-2-Buy: a complete, end-to-end sales platform
  • Behavioral Targeting System: a state-of-the-art lead generation enhancement system
  • Geo-fencing: a platform that allows dealers to target consumers in competitor’s showrooms

With multiple awards, including Driving Sales Top-Rated Website awards, Digital Dealer’s Overall Website Excellence Award, AWA’s Pinnacle Award, and Dealer Marketing Magazine’s Technology Aware for Website Providers, DealerOn has proved time and again its dedication to keeping all aspects of digital marketing excellence “Under One Hood.”

Interested in learning more about our Mazda program? Click here to see our official enrollment form.

You can also just give us a call at 844-275-2939, or head over here and drop us a line.

Stop abusing your H1 headings

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Lately, we’ve seen an alarming number of dealership websites incorrectly using H1 headings – or flat out abusing them. In this week’s Wednesday Workshop video, we talk about how you SHOULD be using your H1 headings. We share several examples of H1 abuse that we’ve seen lately, and we show you how to check your own site for these errors.

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