Goal Tracking With Google Analytics

Goal Tracking With Google Analytics

Google has an analytics tool called Goals that can help you measure the efficacy of your site in a way that will let you know, at a glance, if it’s doing what you need it to. I know what you’re thinking: “My site gets leads for me, and I know when that happens because then I have a lead.” You’re not wrong, but stick around, because Goals has a way to further refine your lead-gathering apparatus.

In terms of basics, there are four types of Goals that you can apply to different pages on your site:

  • Destination
  • Duration
  • Pages/Screens per session
  • Event

Destination means if a specific page loads, Duration is a time spent on a specific page, Pages/Screens per session sets a specific number for a visitor to reach, and Event could be a video being played or a social media recommendation. Additionally, Goals also allows Smart Goals, which specifically helps out those of you using Google Ads (and I will probably be talking about in length at another time). In every case, you are selecting a specific criteria (e.g. 30 seconds on a specific page for Duration or 10 pages for Pages/Screens per session), and if a user hits one of these milestones, Goals will record it. It does not simply record how long, or how much, but whether a user reaches a pre-set… er… goal.

Here’s the handy part: using Destinations, you can set up funnels for your leads. You know the path your users have to take to submit a lead—which pages they must visit and in which order. These are tracked on the Goal Flow and Funnel reports. This will allow you to identify trouble spots in your funnel and fix them before they hurt your bottom line. You can also give each step a monetary value, so you can track how much each click is contributing to an eventual sale.

Goals have a few limitations. You can only have 20, so use them wisely. They can’t track data retroactively—they only start tracking a specific metric after they have been created. Goal IDs and sets can’t be changed after you make them, but they can be renamed. In addition, Goals can’t be deleted, but you can have them stop recording data.

Goals can be a valuable resource, primarily for keeping an eye on the funnel to lead submission. It’s not a silver bullet, but it will help you stay focused on your site’s primary purpose.

For more information on using Goals in Google Analytics visit:

Google My Business Analytics Updates

Google My Business Performance Reporting

Last month, Google My Business debuted a new way to track your performance on the platform. The results are a bit of a mixed bag, and this week we’re going to go over them in detail so you know exactly how these changes affect you.

Google My Business Reporting

The best new change is that the metrics now track six months as opposed to the former three, plotted month by month.

First and foremost, the insights have moved. If you’ve logged onto your GMB account lately, you’ve probably received a message to that effect. Clicking on “See new profile performance” will show you the new way GMB is choosing to visualize your data. Otherwise, click on View Profile, then Promote, then Performance. Select a date range, click Apply, and your data should appear.

The best new change is that the metrics now track six months as opposed to the former three, plotted month by month. This should give you a more complete idea of how you’re doing. Additionally, it will show you which search terms were used to find you, a piece of information that could have a huge impact on SEO.

Some data points are missing, however. Google has eliminated the tracking of website clicks, driving directions, and whether you were found on Google Search versus Google Maps. Google has a complete listing of the changes on their website.

Right now, we don’t know if these features are gone forever. This new version appears to be a work in progress. The features we’re missing could always reappear, and it never hurts to let them know what you think.


Google Analytics 101: Segments

Have you ever downloaded a giant spreadsheet with an overwhelming amount of data? How about a copy of your cell phone bill, calls & texts included? Ever made the mistake of saying “yes” to the receipt at CVS? There’s only so much data you can process at one time, and then you have to start breaking it up into chunks, and same is true for your Google Analytics traffic.

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