Tips & Tricks to Engage Customers & Turn Shoppers into Sales


Tips & Tricks to Engage Customers & Turn Shoppers into Sales

May 21, 2015 - 12:00 PM Eastern
w/ Matt Lamoureux & Heather MacKinnon, CarStory by Vast

Smart dealers know that you need to match the right car with the right customer as quickly as possible in order to sell more cars and turn shoppers into repeat, happy customers. However, with numerous shopping and car research channels currently on the market, and more seemingly opening every day, it’s difficult to know where to focus your energy.

WHEN IT COMES TO ATTRACTING MORE ONLINE SHOPPERS, WHERE DO YOU START? Online? With pricing changes? New advertising initiatives?

In this insightful 1 hour webinar presentation, Matt Lamoureux and Heather MacKinnon of CarStory are going to spill all of their secrets about how to Engage More Customers & Turn Shoppers into Sales! They will share innovative strategies and best practices and  discuss how cutting-edge dealerships are successfully leveraging Big Data to uniquely position their inventory to sell more cars. Attendees will also hear how to:

  • Discover which Calls-to-Action convert more leads to buyers
  • Utilize pricing research to help position cars to sell quickly
  • Identify which vehicle features to showcase and to which customers
  • Differentiate your vehicles from those of your competitors
  • Get acquainted with your customers and their used car shopping preferences
  • Understand your customers’ used car shopping and buying process
  • Use a checklist to maximize the merchandising and pricing of your inventory

If you are ready to learn Tips & Tricks to Engage Customers and Turn Shoppers into Sales then this is one webinar you simply can’t afford to miss!

PRESENTERS: MATT LAMOUREUX is the Director of CarStory Business Development at Vast, the premier provider of big data solutions for life’s biggest purchases. CarStory products use a massive database and industry-leading big data insights to tell unique stories that sell. Those products also offer dealers and consumers the confidence they need to condense the sales process and walk away happy. Matt first gained national attention as the Director of Marketing & E-Commerce for Acton Toyota where he pioneered the strategy of building and leveraging consumer reviews as a strong competitive advantage. His skills as a sales manager and leader coupled with his innovative strategy propelled Matt’s fledgling Internet sales department into a national powerhouse. In 2008, Matt was recruited to become Vice President of Business Development and Strategic Planning for DealerRater. Not only was Matt a natural sales leader who secured thousands of new accounts, including major automotive groups such as AutoNation, but Matt also successfully secured strategic partnerships that helped bring the DealerRater brand closer to the consumer while simultaneously generating new revenue streams. Additionally, Matt is the co-founder and owner of Blue H*** Mineral Spring, a boutique style resort hotel and one of Jamaica’s most popular tourist attractions. He can be reached at

Joining Matt Lamoureux will be HEATHER MACKINNON. Heather is an accomplished sales leader with over 15 years experience and an extensive background in early stage business development and online automotive digital marketing. Heather heads up strategic market development at Vast and works primarily with OEMs and National Automotive Groups in the US.  Prior to joining the team at Vast,  Heather held key sales leadership positions at DealerRater, Autotrader and Dominion Enterprises. Heather joined DealerRater in 2008 as the 2nd full-time employee, spearheading the development of a national sales team leading employee recruitment, hiring and training initiatives.   Through strategic team and individual efforts, DealerRater propelled the number of paid dealer subscriptions from under 50 to over 5000 dealers in 3 short years. She is a recognized thought leader and author in the area of employee engagement and reputation management and an In demand public speaker in the US and Canada speaking at NADA, Digital Dealer, JDPower, TLS and Autocon.  Heather is passionate about sales and working with talented engaging people and she can be reached at