The Top 5 Ways to Make Your Dealership More Successful


The Top 5 Ways to Make Your Dealership More Successful

May 30, 2013 - 12:00 PM Eastern
w/ Marc McGurren, Chief Digital Warrior at PCG Consulting

Be honest — Is your dealership as successful as it could be?

Marc McGurren travels the country for PCG Consulting working with dealers to improve their Internet, BDC, and Digital Marketing departments. He has discovered the resonating themes that Dealer Principles, GM’s, Sales Managers, and Internet/BDC Directors struggle with on a daily basis. He knows why some dealerships struggle and flounder while others achieve greatness. He also knows what can turn your dealership into a truly elite money-making enterprise.

In this 1 hour webinar, Marc will dive into proven insights that you can implement immediately. He will show you how to avoid mistakes he continues to see all across the country and he will discuss what makes a great dealership — and how great dealerships stay great. Most importantly, he will give you tools to help your team sell more cars.

If you want to learn 5 different ways you can make your dealership more successful, then this is a webinar you simply can’t afford to miss!

PRESENTER: Marc McGurren is the Chief Digital Warrior at PCG Consulting Inc. Before that, as the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX, Marc had more than 8 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, asst. service & parts director and GM. His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011. He is a regular contributor and former community editor for, speaker at multiple automotive conferences including the Digital Warrior Academy, Digital Marketing Strategies Conference, CADA Innovative Summit, Digital Dealer Workshops & Driving Sales Executive Summit. Marc is an avid traveler and writer and can be reached at