The Secrets to Winning the Online Reputation Game


The Secrets to Winning the Online Reputation Game

January 28, 2016 - 12:00 PM Eastern
w/ Peter “Web Doc” Martin , President of Cactus Sky Digital

It’s OK. You can admit it…you need help with your online reputation. Most dealerships do!

Popular review sites such as Yelp give customers a chance to review your products and services and share their experiences. However, it also gives dissatisfied customers a public forum to blast your dealership – and as many dealerships know, once a negative review has been posted, aside from convincing the disgruntled poster to remove it, there is very little you can do to take it down.


More than likely, the answer to that question is probably a yes. It’s no surprise that businesses that have a strong robust online reputation have improved their traffic, customer loyalty, branding, sales and service. What is surprising is the number of dealerships that don’t take their online reputation more seriously. After all, just a one-star increase in a Yelp rating leads to a 5-9% increase in revenue. That means, if you have a 3-star Yelp rating and an annual revenue of $1 Million, a 1-star increase can bring in $50K -$90K more each year. Basically, More Stars Sell More Cars!

Whether you have an online reputation problem that needs fixing, an online reputation that could use a boost, or no online reputation at all, everyone can benefit from this insightful 1 hour webinar.

If you want to learn all The Secrets to Winning the Online Reputation Game, then you simply can’t afford to miss this DealerOn webinar! Register now!

PRESENTER: Peter “Web Doc” Martin is President of Cactus Sky Digital, the auto industry’s premier full-service digital marketing agency known for cutting-edge marketing innovations with expertise in email marketing, database development and relationship building. Cactus Sky skillfully employs behavioral targeting, mobile-enabled campaigns, social media marketing and database development & management to generate tremendous increases in customer engagement and conversion for their clients. Peter is an expert on various topics such as: email marketing, website design, sub-prime marketing, database mining, online reputation, automotive marketing, social media marketing, and how to sell to women. He is a regular speaker for NADA and Digital Dealer and a contributing editor for Fixed Ops Magazine, Dealer Magazine, AutoSuccess, and many other key publications in the industry and he can be reached at