How to Make Mobile a Bigger Part of your Online Marketing Strategy


How to Make Mobile a Bigger Part of your Online Marketing Strategy

June 6, 2013 - 12:00 PM Eastern
w/ Mike McFall, President of Black Book Online

Quick question: Have you adjusted your marketing strategy to optimize the unique demands of mobile customers? Well you should!

Mobile is big and only getting bigger. In fact, Dealers and OEM’s report that as much as 25% – 35% of their traffic is now engaging through mobile platforms. However, most dealerships have done little to adjust their web strategies, online search or store processes to accommodate this growing market.

This 1-hour webinar will explore three pivotal opportunities in mobile: search optimization, website orientation (such as click to call) and new store processes including use of store based Wi-Fi and permission based texting. Dealerships with a cohesive mobile strategy have documented impressive sales increases of 20% or more! So what are you waiting for?!

If you are ready to make mobile a bigger part of your online marketing strategy, then this is one webinar you simply can’t afford to miss!

Presenter: Mike McFall is the President of the Online Division of Black Book which provides dealers with tools designed to convert online shoppers into showroom leads, from their websites, mobile sites and even their social media sites. Mike is a proven entrepreneur holding patents for industry innovations. He co-founded Veretech LLC which was later sold to the Hearst Corporation and became the basis for Black Book Online. Before Black Book, Mike helped found the internet operations at AutoNation. He also worked in the Strategic Planning division of GMAC on product development and acquisitions. Mike holds an undergraduate degree in Communications from Towson State University and an MBA in Business from George Washington University. He lives in Florida where he enjoys the warm weather and he can be reached at