How to Expand Your Reach & Sell More Cars with Classified Marketing

­

How to Expand Your Reach & Sell More Cars with Classified Marketing

June 11, 2015 - 12:00 PM Eastern
w/ Jim Jabaay, Vice President of Sales and Marketing for LotVantage

To date, more than 4.1 million passenger vehicles have been sold on eBay Motors and a passenger vehicle sells every 90 seconds on eBay alone.

ARE YOU GETTING YOUR SHARE OF THE PIE FROM CLASSIFIED MARKETING SITES?

Classified marketing has made tremendous changes and improvements over the past year and a half.  Websites like Craigslist and eBay continue to be increasingly valuable assets for dealerships, yet many feel confused about how to use these sites to their full advantage.

In this eye-opening 1 hour webinar, Jim Jabaay of LotVantage will discuss the value of classified marketing sites, how to navigate them, and sell more inventory by utilizing two of the top ten most visited websites, eBay & Craigslist.  Attendees will get a comprehensive education about the evolution of classified marketing, including:

  • How the current Craigslist compares to before December 2nd, 2013
  • Insights into the demographics of Craigslist
  • Insights into the demographics of eBay
  • What Craigslist is doing to become an easier interface for consumers to navigate
  • Why dealers should care about Craigslist and eBay

The game has changed and spamming is dead.  If you want to learn How to Expand Your Reach & Sell More Cars with Classified Marketing, then this is one webinar you can’t afford to miss!

PRESENTER: JIM JABAAY is the Vice President of Sales and Marketing for LotVantage, which utilizes data to help dealerships understand which inventory to post and when to post it to websites like Craigslist and other classified and social sites.  Jim has a lifetime of experience in the automotive industry growing up on the dealership showroom floor of the family business in the suburbs of Chicago. Jim struck out on his own when he landed a sales job at Manheim where he continued to grow his career running sales teams throughout Texas for 9 years.  Following Manheim, Jim spent 2 years at DealerTrack expanding his expertise in Automotive before moving on to LotVantage.  Jim’s number one goal has always been to help dealers succeed in an ever growing and changing automotive industry and he can be reached at jjabaay@lotvantage.com.