From The Trenches: 2 Dealership Superstars Share Successful Strategies


From The Trenches: 2 Dealership Superstars Share Successful Strategies

September 18, 2014 - 12:00 PM Eastern
w/ AJ Maida, Director of Digital and Marketing for Papa’s Chrysler Dodge Jeep & Alex Jefferson, Ecommerce Director for the Proctor Dealerships,

You’ve heard their names…you’ve seen them on magazines…you may have even heard them speak live at a convention. Now for the first time ever, two powerhouse forces in the auto industry are teaming up to present a one-of-a-kind eye-opening presentation!

Dealership Superstars AJ Maida & Alex Jefferson will participate in a groundbreaking 1 hour presentation where both experts will discuss proven strategies, share solutions, tell about triumphs (and maybe a few failures), and provide actionable items for success. Topics to be covered include:
• Social Media
• Process / Sales
• Website
• Marketing…and so much more

Nothing will be off limits. Additionally, attendees will have the opportunity to ask AJ and Alex for their feedback and advice during the interactive Q&A session.

If you have never attended a DealerOn free weekly webinar, this should be the week that you start! Hear from two of the best and brightest in the auto industry talk about what they do to achieve success. Don’t miss this webinar!

PRESENTERS: A.J. Maida has been in the car business for over 20 years. An early adopter of internet marketing, he has been the Director of Digital and Marketing for Papa’s Chrysler Dodge Jeep in New Britain CT since April, 2007. Papa’s has been the #1 volume dealer for new and Certified Chrysler vehicles for 3 years in a row and is also DealerRater’s 2013 Dealer of the Year for CT in all the brands they sell. He was the cover story in the December 2010 Digital Dealer magazine where Cliff Banks said “Maida has become one of those Internet guys who is a leader in the business whose perspective is a step or two ahead.” A. J. is a popular presenter at conferences and for online webinars and he can be reached at or at @ajmaida on Twitter.

Joining AJ Maida today is Alex Jefferson who admittedly stumbled into Automotive Sales after spending years in Car Audio electronic sales. He started out on the front line selling cars before obtaining the position of Internet Sales Manager, Direct Marketing Manager, and now Ecommerce Director for the Proctor Dealerships. He heads up all Digital Marketing and CRM initiatives as well as new sales training and has helped to grow the online presence of Proctor Dealerships to be one of the most visible in the Southeast Region. His personal approach is to listen to anything, believe nothing, and question everything! A popular conference speaker and vocal member of the automotive community, Alex can be reached at