Expert from Google: How to Rock Your Fixed Ops Digital Marketing


Expert from Google: How to Rock Your Fixed Ops Digital Marketing

September 22, 2016 - 12:00 PM Eastern
w/ Andrew Diffenderfer, Automotive Retail Strategist with Google

Most dealerships earn the majority of their overall profit from Fixed Ops… yet, other than a few pages on their website with a couple of service specials, they don’t promote that profit center online.  That’s insane!


For this very important topic, we brought in the Big Guns!

In this eye-opening 1 hour presentation, Andrew Diffenderfer, an Automotive Retail Strategist at Google, will teach you how to dominate the digital market and fill your service lanes by outlining the most effective digital tactics to increase service business.  This jam-packed session will highlight the opportunities existing for your dealership’s fixed operations and the best practices on how to utilize Google to dramatically increase online results for the Service Department.  Attendees will learn what customers are looking for and how to best organize your strategy with Google, as well as comprehensive Fixed Operations marketing best practices for both mobile and video.

This may very well be the Game-Changer that will TAKE YOUR FIXED OPS TO THE NEXT LEVEL!

If you are ready to learn what an expert from Google has to say about Fixed Ops Digital Marketing, then this is a MUST-SEE presentation you simply can’t afford to miss! Register Now!

PRESENTER: Andrew Diffenderfer is a Google Automotive Retail Strategist based in the Northeast. Driven by a lifelong passion for automobiles, he helps dealerships and manufacturers engage with the end users while advising on Google’s wide array of marketing solutions to achieve the best ROI. Andrew has spent his entire career in the automotive vertical working at manufacturers, dealerships and full-service advertising agencies. He is a graduate of Mount St. Mary’s University with a degree in business management and Masters of Business Administration.