Expert from Google Helps you Connect with Auto Shoppers Using the Google Display Network

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Expert from Google Helps you Connect with Auto Shoppers Using the Google Display Network

February 28, 2013 - 12:00 PM Eastern
w/ Ohad Tzur, Strategic Partner Manager on Google's Channel Sales Automotive Team

Are you looking to improve your dealership’s online presence? Well who isn’t?!

With the overwhelming majority of people searching for vehicles online before purchasing, and given that today’s online user invests 95% of their time on non-search activities, it is vitally important for your dealership to focus on proper exposure and differentiation. The Google Display Network is the perfect vehicle to help you generate online awareness by effectively connecting to shoppers during different stages of the purchasing cycle.

In this 1 hour webinar, Ohad Tzur, Strategic Partner Manager on Google’s Channel Sales Automotive Team, will explain the importance of display advertising for the automotive industry through the Google Display Network. He will also discuss various targeting options as well as 2013 Display trends in the Auto Industry.

If you are looking for solutions to maximize your online exposure on Google, then this is definitely one webinar you cannot miss!

PRESENTER: Ohad Tzur, Strategic Partner Manager on Google’s Channel Sales Automotive Team, combines analytical thinking and creativity as he supports top-management with identifying growth opportunities and evaluating new strategies. Prior to joining Google, Ohad completed his MBA studies at MIT Sloan School of Management, focusing on online platforms and global strategy. He brings a wealth of experience in Display online advertising from his previous position as a Team Leader at DSNR Media Group (DMG), a start-up providing result-based online and mobile advertising solutions. As part of his role, Ohad was responsible for DMG’s strategic accounts, and was a leading figure in the company’s training program.