Every day, dealers unwittingly put their most valuable asset—their data—at risk. One mistake can lead to a breach in data security that can have devastating effects on a dealership, its reputation and its customers.
Russell Grant is a data security expert and in this free 1 hour webinar, dealers will learn the 5 most common mistakes dealers make when it comes to data security and how to avoid them. His powerful presentation opens with case studies of some of the worst data breaches in the past decade before introducing SSAE Certification — the highest standard for data security, established for financial institutions by the American Institute of CPAs — and demonstrates how it can be used in the auto industry. This online presentation also focuses on how to establish internal best practices with employees to protect a dealership’s data, and how to identify vendors with the critical policies, processes and procedures essential to keeping a dealership’s data secure as well as the forms and checklists that help guide dealerships to accomplish both of those tasks.
If you are ready to finally ensure your dealership’s data security, then this is a presentation you simply cannot afford to miss!
PRESENTER: Russell Grant is Vice President of Sales for J&L Marketing, the nation’s highest rated automotive owner marketing agency that is recognized throughout the industry for its data security and data analytics. A 20-year veteran of the automotive industry, his areas of special expertise include: data security, strategic planning, new business development, automotive direct marketing and online reputation. Russell has spoken at 20 Groups, DrivingSales Executive Summits and the Digital Dealer conference and he can be reached at RGrant@JandLmarketing.com.