Boosting the Big 5 of Merchandising for Bigger Profits


Boosting the Big 5 of Merchandising for Bigger Profits

April 9, 2015 - 12:00 PM Eastern
w/ Russ Daniels, Product Marketing Manager for HomeNet Automotive

FACT: You never get a 2nd chance to make a 1st impression.

Positive first impressions are crucial to a business’ success…especially online. SRPs and VDPs on third party classified sites and dealers websites are usually the first introduction between a car shopper and a dealer and creating a personality for each of your advertised vehicles can act as the virtual bridge between your dealership and the consumer. Provide captivating and authentic messages to car shoppers on why this vehicle is perfect for them….and the sale is practically yours!

Unfortunately, most dealers fall flat when it comes to the online marketing of their inventory, especially when it comes to the 5 biggest factors that lead to merchandising success.


In this exciting 1 hour webinar, Russ Daniels from the company that knows more about online inventory than anyone else, Homenet, will share best strategies and cutting edge techniques about online merchandising that will work for you and your dealership. This eye-opening 1 hour presentation will highlight comprehensive merchandising techniques that create online personality and boost online marketing performance, focusing on The Big 5 of Merchandising (Photos, Comments, Speed to Market, Pricing, and Videos).

If you want to learn more about Boosting the Big 5 of Merchandising for Bigger Profits then this is a MUST-SEE PRESENTATION! Don’t miss it!

PRESENTER: Russ Daniels is the Product Marketing Manager for HomeNet Automotive, the only provider of a unified platform that helps dealers save time and sell more cars by getting inventory out of your system and in front of online shoppers. Russ has a strong Marketing and Training background, creating a comprehensive training tradition at HomeNet that is unparalleled. His primary focus over the past few years has been working with our Sales Team through Product training and personal growth workshops. As the Product Marketing Manager, Russ works to understand core business as well as unmet and unrealized market needs. Russ serves as the “voice of the customer” to understand dealer needs in the effort to discover and deliver product offerings that are valuable, desirable, usable and feasible. Russ can be reached at