7 Ways to Influence and Measure The Zero Moment of Truth


7 Ways to Influence and Measure The Zero Moment of Truth

September 27, 2012 - 12:00 PM Eastern
w/ Julio Gonzalez, VP of Operations for Haystak Digital Marketing

By now, most Dealers have heard of Google’s comprehensive study with Shopper Sciences, The Zero Moment of Truth (ZMOT), a groundbreaking analysis of how consumer behavior has transformed in the digital age. However, it left many in the Auto Industry scratching their heads wondering how to use all that information to a competitive advantage.

Lucky for us, Julio Gonzalez, VP of Operations at Haystak Digital Marketing, is going to discuss the 7 ways we can influence and measure the Zero Moment of Truth. This jam-packed 1 hour webinar will include lessons on:
* Budget organization
* Impression Share
* Measuring Engagement and CPM
* Mobile Campaigns
* Bing
* Display/Retargeting
* Attribution

One thing is for sure, if you are ready to take full advantage of the Zero Moment of Truth, then this is a webinar you can’t afford to miss!

PRESENTER: Julio Gonzalez is VP of Operations for Haystak Digital Marketing, a world leader in automotive SEM and automotive PPC. (part of Moore and Scarry Advertising). As a Google Premier SMB Partner and Microsoft Authorized Reseller, Haystak Digital Marketing provides the most advanced automotive search engine marketing and pay per click services. Julio’s experience in the digital area has ranged from developing several multimedia products to advising companies and dealerships on how to develop and execute smart marketing initiatives. His expertise ranges from search marketing, web design, social media, and web analytics. Julio is an avid traveler and can be reached at Julio@Haystak or by his Twitter handle @Juliog_msa.