7 Digital Strategies Pep Boys is Using to Beat Your Dealership


7 Digital Strategies Pep Boys is Using to Beat Your Dealership

November 7, 2013 - 12:00 PM Eastern
w/ Jeff Clark, Executive Vice President of Business Development at DealerOn

In the US, the Service, Parts and Accessories marketplace is a staggering $300 BILLION per year! Sadly, the majority of that money goes to national service brands like Jiffy Lube and Pep Boys leaving little for Dealerships.

Ironically, most dealers enjoy 50% of their overall profit from their Service department yet do absolutely nothing to promote that profit center online. However, most dealers spend 90% of their time, resources, and marketing budgets on the variable side of the Dealership. National service center brands like Pep Boys, Jiffy Lube, Firestone, and Goodyear dominate Google both on Desktops and Mobile.

Can you imagine what kind of profits dealerships would get if they actually marketed their Fixed Operations department properly?

This 1 hour webinar Jeff Clark, a long-time and noted digital Fixed Operations presenter, outlines some of the most effective digital tactics to increase service business.  Attendees will learn a Fixed Operations marketing roadmap incorporating the 7 most important strategies a dealer can implement immediately to dramatically increase online results for their Service Department.

If you want to start getting a larger share of this $300 Billion Service industry then this is one webinar you can’t afford to miss!

PRESENTER: Jeff Clark is the Executive Vice President of Business Development at DealerOn. With over 17 years of strong sales and revenue growth experience, Jeff knows what it takes for a company to succeed. Previously, Jeff helped position Dealer.com in the online digital marketing arena as their National Director of Search Engine Marketing. Since then he has been instrumental in DealerOn being named to Inc. Magazine’s 2011 List of 5000 Fastest Growing Private Companies. As the importance of the Internet has grown over the past decade, Jeff has become an expert in the area of online digital marketing, including all aspects of managing an online digital presence. Jeff Clark is an active public speaker and blogger and can be found on numerous Automotive networking sites and he can be reached at Jeff@DealerOn.com.