The Scary Truth: 7 Best Practices You’re probably Not Using


The Scary Truth: 7 Best Practices You’re probably Not Using

October 31, 2013 - 12:00 PM Eastern
w/ Marc McGurren, Chief Digital Warrior at PCG Consulting, Inc.

QUESTION: Are your dealership’s best practices really the very BEST?

Don’t be afraid to admit that they may not be.

Marc McGurren of PCG Consulting works with dealers all over the country to improve their Internet, BDC, and Digital Marketing departments and he has seen it all…including the scary truth – that most dealerships are falling frightfully short on updating and executing best practices – which could turn even the simplest process into a dreadful nightmare.

During this incredible spine-chilling 1 hour Halloween presentation, he will dive into 7 Best Practices You’re Probably Not Using.  This frightfully good session will teach you:

  • how to increase two-way communication with your opportunities
  • how to improve your appointment show rate
  • eerily simple ways to implement video into your processes with any CRM
  • what MUST be sent out to a customer on the first day a lead comes in
  • best practices to handle the ever elusive and unresponsive “ghost lead”
  • how to do the basics brilliantly
  • and so much more.

If you want to learn The Scary Truth: 7 Best Practices You’re Probably Not Using, then this is a webinar too wicked good to miss! It’s gonna be a scream!

PRESENTER: Marc McGurren is the Chief Digital Warrior at PCG Consulting Inc.  Before that, as the Internet Director for the Jerry Durant Auto Group located in Weatherford, TX, Marc had more than 8 years of automotive experience he has held positions that range from salesperson, sales manager, finance manager, asst. service & parts director and GM. His passion and desire to execute digital marketing strategies is contagious and his track record of “you can’t fix what you don’t know” helped the Jerry Durant Auto Group have the best year in 42 years and sell over 10,800 cars in 2011. He is a regular contributor and former community editor for, speaker at multiple automotive conferences including the Digital Warrior Academy, Digital Marketing Strategies Conference, CADA Innovative Summit, Digital Dealer Workshops & Driving Sales Executive Summit. Marc is an avid traveler and writer and can be reached at