6 Steps to Overcoming the Digital Crisis that is Killing Your Dealership


6 Steps to Overcoming the Digital Crisis that is Killing Your Dealership

November 14, 2013 - 12:00 PM Eastern
w/ Kevin Frye, eCommerce Director of the Jeff Wyler Automotive Family

Will your Dealership still exist in 10 years? Many dealerships won’t.

There is a digital crisis that is slowly killing your dealership. This same problem is also the cause of a significant decline in showroom traffic across the last several years.

Car shoppers now complete the majority of their shopping research online and if a dealer fails to provide the information that car shoppers are looking for, those dealers are quickly eliminated from consideration for a showroom visit. How can dealers address this digital crisis now in order to succeed in the future?

Join Kevin Frye as he discusses 6 steps that will ensure your dealership’s future survival. In this eye-opening 1 hour presentation, you will learn:

  • exactly how online car shoppers are shopping
  • which website tools not only build value for your customers but also give you the best sales opportunities
  • how to best address new car buyer shopping behavior and ensure that your dealership is the one that shoppers choose to visit

This session will also feature real life examples and video from some of your favorite movies in an engaging format that will keep you entertained and give you a list of actionable items that you can implement immediately to begin improving now.

If you are interested in securing your Dealership’s future survival, then this is a webinar you simply cannot afford to miss!

PRESENTER: Kevin Frye is the eCommerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States.  He has been a leader in the industry with the use of video & video SEO, social media, mobile, website design and managing your online reputation.  Before his work with Jeff Wyler, Kevin was an independent business owner who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone. Kevin was a Naval Aviator for 8 years, with extensive flight hours in Desert Shield and Operation Southern Watch, as well as over 200 combat hours in Desert Storm.  He has used the leadership skills he learned in the Navy to keep the Jeff Wyler Automotive Family at the leading edge of automotive ecommerce. Kevin is an accomplished speaker and he can be reached at kevin.frye@jeffwyler.com.