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Independent Dealership Sites

Our Process

On Your Own. Not Alone. 

Because independent dealerships have different needs, DealerOn has created our Pre-owned Sales matrix to provide you with the combination of tools and leverage you need to compete in today's Internet sales environment. 

Below, you'll see a combination of proven, substantial and self-manageable platform options. Your website can be a completely autonomous lead generating machine that both improves your prospects brand awareness and effectively builds relationships that get your leads into your showroom to buy their next car from you.

Key Benefits

Integrated Interactive Tools

Optional Integration Opportunity

Key Benefits

Capture More Leads with a Channel-Driven Architecture

Your dealership customers won’t notice the industry-leading website entry point and click path optimization, but they’ll be engaged better than ever before. Utilizing a website solution designed for right place, right time information delivery is critical to moving the sales process forward. As is differentiating your brand, and our website solutions are designed to do just that.

Give Leads Insight with Historical Vehicle Data

Through our long-standing relationship with Jato and eVox, DealerOn brings franchise-level technologies to our independent automotive dealership clients. Historical data and images, including 360-degree interior and exterior spins, are available courtesy of eVox.

Pull More Traffic through Search Engine Optimization

Your website will be optimized for search results on Google, Yahoo and MSN, putting you in front of over 90% of the search engine traffic. Good SEO optimization will help you connect your dealership to more potential customers because you’re easy to find. Maximizing your SEO is easier because your DealerOn website is built with search engine rankings, algorithms and other evaluative criteria in mind. We’ll help you configure your meta tags and assign your keywords on launch, but you’ll have the tools to update and refine them as your market evolves. DealerOn puts you in control.

Leverage Interactive "Call-To-Action" Opportunities

With a website that capitalizes on visitor click paths throughout your site, you can leverage strategic Calls-to-Action to gather lead information from interested site visitors. In addition to learning how to contact them and which vehicle they’re interested in, you’ll find out what stage of the buying process they’re in so you can follow-up accordingly. Accurately anticipating a buyer’s needs will help you sell more cars.

In fact, our customers are seeing an overall improvement in conversions of 7% - 10% across the DealerOn platform. And, their lead generation costs are lower because the quality of these conversions blows away leads from third party vendors. Why would you want to share?

Increase Conversions with a Virtual Assistant

Extend the warmth of your in-person showroom by utilizing a virtual assistant on your website. Research has proven that a human-like element can produce higher prospect conversions. The virtual assistant helps potential customers navigate your site and ensures they find your inventory, specials and incentives. You can choose between DealerOn’s four virtual assistant characters or use your own photo as the virtual assistant, adding that extra touch of personalization to your website.

But don't just take our word for it: Dr. Byron Reeves, a research professor at Stanford University, recently completed a study where he found that adding a human voice and face to a website increases retention, awareness, and conversion. "[Virtual assistants] can be perceived as realistic and well-liked social partners in conversations that simulate real-world interactions," says Dr. Reeves.

Easy Content Management & Backend Administration

With DealerOn, you’ll have access to update, add and manage your content more easily than you’ve experienced before. No more waiting on agencies to update text or upload accompanying pictures for you. Upload photos of your location and employees, create custom content pages with our template library, add or remove specials, and manually update or manipulate your inventory. Keep on top of it all with robust analytics and reporting. Because the market changes so quickly, sales reps come and go, how often you update the site to show your customers you’re in step with their needs is up to you.

Integrated Interactive Tools

Trade Appraisal

Recent research shows that your prospective customers want to minimize the effort of buying a car. Utilizing our online trade appraisal tool allows you to streamline that part of the process by preparing your used car department for their trade. Key characteristics such as mileage, condition, and vehicle history are collected and passed to you as a lead.

Secure Credit Application

Show your customers you care about their privacy by giving them the opportunity to submit a secure credit application. All DealerOn credit applications are completed over a 128 bit SSL encrypted communication. Our form collects all data needed by your Finance manager to breeze them through the finance process quickly and painlessly. Another tool that will minimize the amount of time it takes for customers to finalize the purchase of their car from you.

Optional Integration Opportunity

Inventory Integration

Direct integration with your Dealer Management System (DMS) is pulled into your website to populate One-Click inventory. Your customers will always know about every car in your inventory available to them.

DealerOn has key co-operative agreements with several DMS providers, including Reynolds & Reynolds, ADP, and UCS. We have practices in place to accomplish this integration smoothly. Even if your DMS is not currently supported by a larger company, our superior technology staff can work with you to get it fully integrated with our systems.

Showcasing your used-car inventory is easily facilitated as we also integrate with over 50 used car data providers, including all the major ones such as Dealer Specialties and Kelly's CDMData. Maintain your existing used car process while capitalizing on great DealerOn features such as multiple photos, video, and pricing.