Franchise Websites

Comprehensive. Customer Focused.

Buying a car is a transaction with a lot of components. Facilitating the process from the customer's perspective is important. A DealerOn website not only provides the tools that enable you to showcase your brand and inventory online, but it’s built to become the destination for more potential customers. You’ll be able to use incentives, specials and discounts to generate more leads than ever before, but, most importantly, your website will help them get the car they want. Which gets you what you want—more sales.

From custom configuring the car of their dreams to getting a trade appraised, submitting their credit application securely and booking an appointment for a test drive, a DealerOn website facilitates minimizing the effort and hassle traditionally associated with buying a car. Recent research shows that the one thing most auto buyers want is to minimize the in-person time it takes to complete the deal.

See how you can profit with the key benefits and integrated tools that create a comprehensive Website Solution built to maximize your Internet revenue potential.

Key Benefits

• Capture More Leads with a Channel-Driven Architecture
• Provide Fast Access to Your Cars with One-Click Inventory
• Engage More Leads with Specials, Incentives and Discounts
• Leverage Interactive "Call-To-Action" Opportunities
• Improve Experience with a Multimedia Virtual Vehicle Center
• Pull More Traffic through Search Engine Optimization
• Increase Conversions with a Virtual Assistant
• Help Potential Customers Find Their Next Car
• Easy Content Management & Backend Administration
• Use Your Dedicated Account Rep's Expertise

Integrated Tools Streamline Sales Processes

• Inventory Integration
• Trade Appraisal
• Car Configurator
• Secure Credit Application

Key Benefits

Capture More Leads with a Channel-Driven Architecture

Your dealership customers won’t notice the industry-leading website entry point and click path optimization, but they’ll be engaged better than ever before. Utilizing a website solution designed for right place, right time information delivery is critical to moving the sales process forward. As is differentiating your brand, and our website solutions are designed to do just that.

The #1 reason that any prospect visits a dealership web site is to view that dealer’s inventory. Highlighted on your homepage, and One-click away, your website visitor can browse your inventory and find their desired vehicle, pulled right from your DMS. (See Integrated Inventory, below) If they click a car in your inventory, your prospect will receive an attractive E-Brochure featuring 360-degree exterior and interior spins, photos, color options, vehicle specifications, and an unobtrusive prompt to submit their information for a No-Hassle Quote.

Once they've located their desired vehicle, the consumer wants to learn about any specials, incentives and discounts. With the ability to manage attractive and effective specials showcasing your new and pre-owned inventory, you'll be able to entice more web browsers to visit your dealership. Well-placed specials and incentives throughout your website up the odds that you'll get their attention focused where it needs to be—on your inventory.

With a website that capitalizes on visitor click paths throughout your site, you can leverage strategic Calls-to-Action to gather lead information from interested site visitors. In addition to learning how to contact them and which vehicle they’re interested in, you’ll find out what stage of the buying process they’re in so you can follow-up accordingly. Accurately anticipating a buyer’s needs will help you sell more cars.

In fact, our customers are seeing an overall improvement in conversions of 7% - 10% across the DealerOn platform. And, their lead generation costs are lower because the quality of these conversions blows away leads from third party vendors. Why would you want to share?

Rich Media has become the dominant force in web site development. DealerOn uses the Virtual Vehicle Center as an area to engage the customer with 360-degree exterior and interior views of your model lineup directly on the home page, which makes an immediate, positive impression on your web site visitors. In addition, a friendly lead capture form is attached to the module so visitors will contact you as they are viewing the multimedia presentation.

Includes:

• 360-degree Exterior spins
• 360-degree Interior spins
• Photo Gallery featuring up to 27 photos presented in a convenient and attractive slide show.
• Direct links to additional Vehicle Details, including technical specifications, warranty information, color options (with pictures), and your dealership's available inventory of that car.
• An engaging lead form invites your potential customer to request more information on the selected car.

Your website will be optimized for search results on Google, Yahoo and MSN, putting you in front of over 90% of the search engine traffic. Good SEO optimization will help you connect your dealership to more potential customers because you’re easy to find. Maximizing your SEO is easier because your DealerOn website is built with search engine rankings, algorithms and other evaluative criteria in mind. We’ll help you configure your meta tags and assign your keywords on launch, but you’ll have the tools to update and refine them as your market evolves. DealerOn puts you in control.

Extend the warmth of your in-person showroom by utilizing a virtual assistant on your website. Research has proven that a human-like element can produce higher prospect conversions. The virtual assistant helps potential customers navigate your site and ensures they find your inventory, specials and incentives. You can choose between DealerOn’s four virtual assistant characters or use your own photo as the virtual assistant, adding that extra touch of personalization to your website.

But don't just take our word for it: Dr. Byron Reeves, a research professor at Stanford University, recently completed a study where he found that adding a human voice and face to a website increases retention, awareness, and conversion. "[Virtual assistants] can be perceived as realistic and well-liked social partners in conversations that simulate real-world interactions," says Dr. Reeves.

How many customers do you lose because you don’t have the exact car they want in your inventory? Show potential customers they’re your first priority by encouraging them to tell you what they want and then notifying them by email when their car arrives at your dealership. Instead of a disappointing empty search, your potential customer will get help finding their desired vehicle.

With DealerOn, you’ll have access to update, add and manage your content more easily than you’ve experienced before. No more waiting on agencies to update text or upload accompanying pictures for you. Upload photos of your location and employees, create custom content pages with our template library, add or remove specials, and manually update or manipulate your inventory. Keep on top of it all with robust analytics and reporting. Because the market changes so quickly, sales reps come and go, how often you update the site to show your customers you’re in step with their needs is up to you.

We know how important your time is and how busy you are. With your DealerOn dedicated account representative, you won't ever have to repeat yourself. We'll know your background with our platform and the strategic goals you've set for your Internet department. Helping you leverage our expertise to excel with your online strategies is our role. We focus on helping our customers use our insights and knowledge, everyday, to ensure that their website and web tools are outperforming their expectations. Envision how it would feel to work with a vendor who anticipates your needs. It's our job to know.

Integrated Tools Streamline Sales Processes

Inventory Integration

Direct integration with your Dealer Management System (DMS) is pulled into your website to populate One-Click inventory. Your customers will always know about every car in your inventory available to them.

DealerOn has key co-operative agreements with several DMS providers, including Reynolds & Reynolds, ADP, and UCS. We have practices in place to accomplish this integration smoothly. Even if your DMS is not currently supported by a larger company, our superior technology staff can work with you to get it fully integrated with our systems.

Showcasing your used-car inventory is easily facilitated as we also integrate with over 50 used car data providers, including all the major ones such as Dealer Specialties and Kelly's CDMData. Maintain your existing used car process while capitalizing on great DealerOn features such as multiple photos, video, and pricing.

Recent research shows that your prospective customers want to minimize the effort of buying a car. Utilizing our online trade appraisal tool allows you to streamline that part of the process by preparing your used car department for their trade. Key characteristics such as mileage, condition, and vehicle history are collected and passed to you as a lead.

By providing Car Configurator, you’re giving every potential customer the ability to easily custom configure the car of their dreams.  After they’ve selected color, and options, they can print an e-Brochure complete with full color photos and vehicle specs. You’ll get the copy in your lead generation and, with that insight, you’ll know exactly how to meet their needs.

Show your customers you care about their privacy by giving them the opportunity to submit a secure credit application. All DealerOn credit applications are completed over a 128 bit SSL encrypted communication. Our form collects all data needed by your Finance manager to breeze them through the finance process quickly and painlessly. Another tool that will minimize the amount of time it takes for customers to finalize the purchase of their car from you.