Incentive Campaign Management
Increase your website leads with a simple-to-use incentive campaign management system that delivers in-market leads to your showroom. It all begins with an enticing offer that gets their attention and makes them happily give you their contact information in exchange.
The moods of buyers change with the world around them. One week a gas card is appealing as an incentive, next month it may be cash, oil changes, window tinting or filing their tax return for them. To actively engage your leads in a way that makes them take action, you need the ability to change your offers on the fly to keep drawing buyers into your dealership.
Beyond the offer, the prospective customer is looking for information. Your customers are savvy Internet users, searching the web for more information than they’ve ever had before. They arm themselves with knowledge prior to venturing into a dealership. The beauty of an incentive campaign management system is that it allows you to nurture your website leads with automated follow-up information and demonstrates responsiveness that makes a good first impression. People want to buy from knowledgeable experts.
Since one online interaction is not likely to get them in the door, the offer is the first step in learning who they are and what interests them. It’s been proven that a series of communications based on the buyer’s expressed interests can compel them to visit you when they are ready to buy.
Delivering on that objective is what Incentive Campaign Management does.
eAutoSavings System Process:
Capture Leads
Automotive Digest reports that dealer sites generated a monthly average of 320 leads from unsolicited prospects in 2006. How many of them bought cars from you?
With eAutoSavings, your offers display when a visitor arrives at your website, bypassing pop-up blockers to make sure you have the best shot at making your offers known and soliciting a higher response than if they’d have to find it themselves.
Automate the Process
Instead of just capturing the buyer’s information, we provide the tools that help them select a car, pricing, and learn which stage of the buying process they’re in. Then, we offer them the opportunity to set an appointment for a test drive and reap double the initial incentive.
Not only do you get more information about how to sell to them, but the lead receives a series of automated email follow-ups that confirm their choices, appointments, and provides them with a fully interactive e-brochure that includes extensive information and pictures about the car they selected. This frees up your resources to focus on live deals instead of sending email while you know your prospective buyers have the information they need.
Ongoing Nurturing
Share your expertise and refine the insights you have about them with ongoing communications and follow-up surveys. Reviewing their feedback and updated information about how the buyer’s needs have developed or changed, gives you the ability to better manage your marketing process and reserve the opportunity to sell them their next vehicle, no matter how long their buying process takes.
Get Results
DealerOn customers report achieving breakthrough results with eAutoSavings Incentive Campaign Management.
On Average, our customers are able to:
- Capture an additional 50-300 website leads per month,
- Get 30% of those in-market buyers to schedule an appointment for a test drive,
- And, Sell 12% of those additional buyers the car they want.
Internet sales are a growing part of every dealership’s strategy to increase revenues. DealerOn can help you get there faster, and contribute to building the loyalty that brings them back and gets them to refer other buyers. Click to find out how EAS works.
