This year’s Digital Dealer 20 saw some amazing presentations from our conference rocking regulars. Make sure to check out each of the complete videos below and walk away a heck of a lot smarter. Enjoy.

 

Greg Gifford – How to Be a Local SEO Jedi!

“Let’s skip the basics and get deep into actual tactics for local SEO. I’ll walk through in-depth examples of exactly how to optimize both on-site and off-site signals to help boost your dealership’s local relevancy in Google. I’ll show you how to come up with ideas for awesome content, how to come up with awesome ideas to get local links, and how to clean up and build more citations. I’ll demonstrate the use of several vital SEO tools and leave attendees with a detailed but actionable roadmap for SEO success in 2016.”

 

Mike DeVito – Mobile Marketing in 2016 – ­­Fish Where the Fish Are

“It has been almost a year since mobile search volume passed desktop search for car dealers. By 2019, mobile will account for nearly three times as much digital ad spending as desktop! If you haven’t changed the focus of your websites and online marketing to mobile, you’re already behind your competitors! Despite this seismic shift toward mobile, few dealers have a well­-planned strategy for marketing to mobile consumers.”

 

Shaun Raines – Stop Living On a Prayer With Your SEM: How to Turn Your Results Up to 11!

Most dealers are currently using SEM as part of their digital marketing efforts, but most don’t really know if the results are actually good and if their money is being spent wisely. This session will cover 11 tips for high-performance SEM and teach you what to look for from those that are wasting your money.”

 

Jeff Clark – Double Your Leads in 90 Days – Website Conversion for the Mobile Car Buyer

The average dealer spends more than $10,000 a month to drive traffic to their website, but almost no time or money making sure those visitors eventually get to their showroom or service lanes.”