Toyota of Easley

Location: Easley, South Carolina

Franchises: Scion, Toyota

Previous Solution: Reynolds

The Challenge:

Mark Worthy, Internet Director at Toyota of Easley, knew his dealership website could be converting more of their traffic into leads. However, his website provider seemed to never be available to discuss how Worthy could accomplish this. After researching all of the available auto dealer website solution options, Mark decided to team up with DealerOn. According to Worthy, Toyota of Easley chose DealerOn because he "had heard good things about the flexibility of their products and the conversion rates they had achieved. Their staff was helpful, knowledgeable, and always available, even before we signed the contract."

The Solution:

When Mark became a DealerOn customer, he decided to use many of their online marketing products, including the E-AutoSavings 3.0 incentive system. Worthy was able to change the incentive with ease, giving Mark the ability to tailor this incentive offer to best fit his dealership customers, converting the most traffic into leads.

RESULTS:

Increased their website lead conversion rate by 447%
Increased leads per day by 705%

Mark took full advantage of the flexibility of the DealerOn website platform as well. He could easily customize, test, and optimize the design of his homepage by using the widget library. Because of this, Worthy was able to improve areas of the site that were not converting as well as others, letting him dramatically increase his website lead volumes.

Since becoming a DealerOn FlexSite customer, Toyota of Easley has seen their website conversion rate more than quadruple (447%). "Having DealerOn as our website provider would have been worth the switch for their ability to convert leads alone; their customer service, recommendations, and willingness to work with our dealership are all just icing on the cake," Worthy said.