Kia of Coatesville and Kia of West Chester
Location: Coatesville and West Chester, PA
Franchise: KiaThe Challenge:
The Kia of West Chester dealership website was converting a respectable 2.3% of their site traffic, averaging 3.4 leads daily over the course of 2009. While their dealership site was providing their Internet Department with enough leads to keep them busy, Jim Sipala, Owner and General Manager, has never been satisfied with "enough". He'd heard about DealerOn's fantastic results with other dealerships, but he was a bit skeptical. After conducting months of research, Sipala decided to make the switch to DealerOn to see if the amazing word-of-mouth he'd heard would prove to be true.
The Solution:
Sipala worked overtime with DealerOn's Account Management and Client Results teams to ensure that the new site would fit Kia of West Chester's needs. This included choosing which lead generation forms were placed on the home page and how his vehicle inventory pricing would be merchandised throughout his site. Reporting was provided that showed Sipala which lead forms were generating the most leads, allowing his team to optimize their site over time and in real-time.
- Increased website leads 560% (3.4/day to 23/day)
- Increased size of Internet Dept. to cover increase in leads
Sipala's Kia stores (Coatesville and West Chester), leveraging DealerOn's fantastic reporting, analytical tools, and Client Results and Account Management teams, have boosted daily lead volume to over 23 per day, after being at 3.4 for all of 2009. They increased the number of website leads by nearly 7,000 in 2010 over 2009.
The Results
Within six months of switching to a DealerOn high converting, SEO optimized website, Kia of West Chester and Kia of Coatesville were able to increase the number of leads their dealership websites were generating by 560%. This dramatic increase in the dealership's Internet lead volume required Jim Sipala to immediately expand his Internet Department and hire additional Internet marketing staff in order to handle all of the increased lead volume.
