Capital Ford Lincoln

RESULTS:

Increased Conversion Rate by 200%
Increased Leads Per Day by 300%

Location: Regina, SK

Franchises: Ford, Lincoln

Previous Solution: Dealer.com

The Challenge:

Mitch Gallant, Internet Department Manager at Capital Ford Lincoln, was keeping pace with industry averages when it came to the conversion rate on his dealership website: almost 2% of the traffic his Dealer.com website received were leaving their contact information. But Mitch wasn't looking for average. "I knew it was possible for our dealership to be better than average," Gallant said, "So I explored all of my options when it came to website providers. DealerOn had a proven track record of high conversation rates, which is just what we needed."

The Solution:

Since Mitch's previous website was already receiving a large amount of traffic, DealerOn's main focus was on ways their FlexSite website platform could be used to convert more of that traffic into leads. Capital Ford Lincoln utilized the EAS 3.0 incentive tool to convert traffic into leads on the homepage and as potential customers were leaving their site. Since Gallant was able to tailor the offer in real-time to best fit the traffic reaching their dealership website, he was able to ensure the maximum amount of leads were captured through the EAS incentive tool.

Working with his dedicated account manager and client results team member, Mitch was able to analyze his Smart Reports and use this information to ensure the best converting widgets appeared on his website. "The suggestions and guidance I received from DealerOn was priceless. These guys really know what they're doing and how to help their dealerships be as successful as possible."