SEO RATINGS REPORT

Since we signed up with DealerOn, organic search traffic is up 60% and I'm getting traffic from 400% more terms.

-Oscar Vanderkooij, Goodson Acura

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DealerOn is proud to have been ranked as having the most effective inventory platform when it comes to search engine optimization according to the Pasch Consulting Group's SEO Ratings Report for Car Dealer Inventory Modules. This independent study looked at the "inventory module architecture" of over twelve popular automotive website platforms. These inventory platforms were ranked on five separate factors that are necessary for an inventory platform to rank well in search engine results. Click here to download the entire report.


We are extremely proud that a third party has recognized the search engine optimization excellence that DealerOn strives to achieve in everything that we do for our auto dealer customer’s websites.


One way to see how well DealerOn's search engine optimization (SEO) works is to let us prepare a Search Engine Report Card for your dealership website. We will show where your dealership website ranks on search engine results pages for these types of terms:

  • Branded-These are search terms that include your dealership name. There is no reason that your dealership website shouldn’t be number one for these terms.
  • Platinum-This includes search terms that typically include your brand (Chevrolet, Nissan), metro area (Baltimore, Denver) and the term "dealer" or "dealership." In some cases, DealerOn dealerships have been able to dominate the rankings for a major metro area even though the dealership itself lies in a suburb.
  • Long-Tail-These are search terms that tend to be more than three words and are very specific. They might include a year, model, or terms like "service" and "parts." While individually these terms may not be searched as often as your dealership name, when combined these long-tail keyword searches will make up the bulk of your website traffic. What's more, Internet users who search for these specific terms tend to be lower in the buying cycle and more likely to turn into sales.

We will also compare where your auto dealership website ranks to a similar dealership website that uses the DealerOn platform. This way, you can see how much of an improvement the DealerOn website platform will make to your search engine optimization rankings.


Click here to have DealerOn put together a Search Engine Optimization Report Card for your dealership website.

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CASE STUDY

Goodson Acura increased their Search traffic 60% with DealerOn.

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