Lead Nurturing
The buying cycle of your auto dealership customer's is growing longer and longer. According to JD Power and Associates Auto Buyer study, the average new car buyer shops for 3 months before buying a car. Even after customers settle on the model they will ultimately purchase, its another 9 weeks on average before they actually buy! Your dealership needs a Lead Nurturing system to manage the full auto buyer lifecycle process for your new car leads.
CONTENT
Car buyers are taking more time to research their auto purchase, browse car dealer websites, and make the decision to buy a vehicle. Shoppers may go to a car dealer website multiple times before submitting a lead. Make sure that the content that you provide your online shoppers follows these rules for best practice car dealer website content.
IMMEDIATE FOLLOWUP
Once a new car buyer has provided you their lead information, it is critical that you have an automated lead response system in place to immediately schedule a showroom visit. The first 5 minutes after your dealership receives a lead are the most important in determining whether they will schedule an appointment with your sales team-as this is their "peak engagement" period in the car-buying process.
LEAD NURTURING EMAIL
Not every lead is going to be ready to visit your showroom and schedule an appointment. For your leads who are not that far along in their purchase cycle, your dealership needs an automated lead nurturing system. All of DealerOn's FlexSites™™ lead tools include our automated email nurturing system. Our system provides 3 automated emails at day 0, day 5, and day 15, and gives you the ability to create tailored, timely emails for the ENTIRE car buyer lifecycle. Our automated email marketing tools use best-practice email marketing strategies to nurture your dealership's new car leads through their purchase cycle.
SEGMENTATION
Not only do you want to segment your email lead nurturing and messaging based on where your leads are in your sales funnel, you also want to demographic information to segment new car buyers. Studies have shown that 40% of new car leads actually end up buying a used car. If you have a information about a particular lead, you may be able to provide enticing alternatives to their initial choice. You can even build an upsell campaign to engage customers further based on your knowledge of their purchasing power and interests.
FULL-SERVICE INTERACTIVE MARKETING SOLUTION
The automotive marketing landscape has shifted. You no longer can rely on a simple car dealer website provider, you need a full-service Interactive Marketing partner. DealerOn's lead-nurturing system ensures that after we've driven the maximum number of leads to your dealership, you are able to sell as many cars as possible to those leads.
