Auto Dealer Website Design Best Practices
Your auto dealer website design is a direct reflection of your dealership. By using a DealerOn designed auto dealer website which implements the following technical and practical tips you can make your website more user-friendly, more successful, and turn on your profit potential by engaging more leads.
Complicated auto dealer websites make it difficult for your visitor to know what to do. When you keep your dealer website design simple your visitors are more likely to stick around to submit a purchase request or generate a lead.
Your website visitors should know what to do and where to go within 5 seconds.
Don't have too many things going on at once. All you need to make an auto dealer website complete is a single navigation bar with text on the individual web pages. Your navigation bar should contain only the most important sections of your site. You don't want to overwhelm your visitor with too many choices. Less important pages should link from the main sections, but be careful not to overdo this so that the visitor has to dig through your auto dealer website for information they want to find about a new car or truck.
Having a dealership website with lots of bright colors and flashy interactive graphics might win web design awards, but it doesn't necessarily win customers. In fact, the more complicated your web design, the higher the risk that your sales message will be lost. If you want your auto dealer website to increase your profits instead of emptying your pocketbook, pay close attention to the following design guidelines when selecting your auto dealer website host.
Since the chief purpose of your dealership website is to convey information, your site should be designed so the information it contains is easy to find. If you make it easy for your visitors to navigate your site, they'll thank you with their dollars. Make it difficult, and they'll leave your website before you can say "Google." At the bare minimum, you should have a navigation bar on every webpage that includes a link back to your home page and to every top-tier page in your website. Making your dealer site easy to navigate will also help the search engines to find and index all your pages, which will help you get more traffic to your auto dealer website.
Make sure your auto dealer website has a consistent look and feel. Choose a web design and stick with it. Your navigation bar should be the same on every page so people don't have to continuously relearn your website.
In order for your auto dealer website to get leads, your website design needs to be user and consumer-friendly. It needs to be easy to read. So, short sentences and paragraphs, dark text on white (or very, very light) backgrounds and lots of white space should be the norm.
The purpose of having a website for your automotive dealership isn't to win design awards. It's to convey information about your vehicles and service that guides the consumer toward making a buying decision in your favor.
Also, remember that web users tend to scan text instead of reading it start to finish. Since most of your visitors will not read all your content, use headlines, subheadings, and bolded text that quickly convey your overall message. Done correctly, a visitor should be able to scan all your headlines, subheads, and bold text in just a few seconds and understand the central message of your site or page.
The words and text on each page of your dealer website reflects your dealership and is important for search engine placement. Well integrated key phrases will bring your dealer website more traffic while conveying a clear message.
Copywriting is professional and effective when it is clear and concise. Consumers want to buy with confidence. Professional copywriting will give your website visitors confidence in your product or service.
Do not overload your website with large graphics. People are more interested in information than they are with attractive graphics. Too many graphics slow down your website and make your visitors wait. The faster your website loads the better chance you have of keeping your visitor's attention.
Despite the fact that high-speed internet access has become very affordable and accessible in recent years, many web users are still using dial-up connections to access the internet. Note that these people get very frustrated when they have to wait five minutes for your webpage to load. You will lose these visitors if your web page files are too large and take too long to load.
Keep photos, graphics, and animations to a tasteful minimum on your website-each file will make your car dealership website load more slowly.
Also, faster loading pages make it easier for the search engines to spider and rank your site - an added bonus for keeping your page files small and your load times fast.
These guidelines will help you know what to look for when choosing an auto dealer website design host that will bring more sales and leads for your automotive dealership. Remember, building a website that your visitors enjoy browsing will boost customer loyalty and encourage repeat sales. Create a fast-loading site that's easy to read and navigate, and your visitors will thank you with their checkbooks!
