CAR DEALERSHIP WEBSITE DESIGN

Car Dealer Website Design Best Practices

	Don't Use FLASH!!!
	Keep the Important Stuff Above the Fold
	Make Sure it Loads Fast
	Easy to Use Lead Forms
	Compelling Calls to Action

While a pretty dealer website may look nice, it won't help you sell any cars--unless it has the elements necessary to convert visitors into leads. One of those best practice tools your auto website needs to maximize conversion rate is clean, easy to use navigation. If your website visitors can't find the information they need or want, there is no way they will convert into a lead. DealerOn is proud to champion Internet best practices for website navigation in the auto dealer website industry.

DealerOn FlexSites™ are designed to make all of your content readily accessible from the home page of your website. Visitors can then search your inventory, get a quote on a car, see your specials, and reach your dealership credit application-all with only one click. Just in case a visitor doesn't find exactly what they're looking for directly on the home page, our FlexSites™ have a clear navigation bar that always shows along the top of each page.

Our easy to use navigation bar lets your visitors find exactly what they're looking for, without clicking multiple times. It's considered a best practice to make sure website visitors can find what they're looking for within three clicks of their mouse; DealerOn's FlexSites™ typically do it within one. We've divided the navigation bar into categories that are relevant to your auto dealership including New and Pre-Owned Inventory, Finance, and Specials. Our navigation bar will ensure your website visitors will find the information they need.

We make it a point to place our "Calls to Action" above the fold of each page-the part you see before scrolling down. This way your future leads won't have to go looking for a place to enter their contact information when they are ready to convert. In fact, most pages have more than one "Call to Action" depending on the needs of your customers. DealerOn's FlexSites™ make it as easy as possible for your dealer website visitors to convert to leads.

Our dealer website designs are flexible, so they can be tailored to your auto dealership's brand while still maintaining a clean, un-cluttered look and feel. Your visitors will quickly be able to find the cars and information they are looking for and, when ready, won't have to look for a place to convert into a lead. Because we follow these two best practices, your conversion rates will significantly increase, and ultimately, your auto dealership will sell more cars.