CAR DEALER CREDIT APPLICATION
volume.
-- Michael Nimr, Ron Carter Group
How many finance leads did your car dealership's website generate last month?
If you don't even know, its probably because the answer is: "Not enough."
The most qualified traffic on your auto dealer website are the visitors browsing your finance/credit application form, because they are in active purchase mode. Did you know that most car dealership website provider's credit app forms have abandon rates of over 90%?
DealerOn's Video Credit Application (VCA) is so well-designed and expertly-optimized that it is usually the biggest or second-biggest lead generation form on your car dealership's website. How do you know if you need to upgrade your finance lead form? If it doesn't convert at least 30% of the visitors who interact with it into leads, you need to try DealerOn's VCA. If your credit app isn't delivering roughly 25% of your car dealership website's leads, then you need to try DealerOn's VCA.
Customers who switch to DealerOn's VCA usually double their dealership's credit application conversion rate and increase their website lead volume by 10%. In fact, most of our auto dealer customers find that their Video Credit Application is the first or second highest lead conversion form on their car dealer website.
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DealerOn’s VCA is broken up into multiple steps and pages, capturing lead information after each step is completed. |
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While everything on the VCA is required, a lead is captured after visitors enter their name, email, and phone number, even if they abandon the process. |
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With our video instructions, your potential leads won’t have any questions while filling out the credit application. |
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DealerOn’s Video Credit Application is a secure, encrypted form and users feel confident in providing their personal information, resulting in higher conversion rates. |
One of the reasons most credit application visitors don't complete the conversion into a lead is due to the sheer length of these forms. To combat this leak, DealerOn's VCA is broken up into multiple steps and pages, capturing lead information after each step is completed. Your leads will be able to see all forms and buttons in each step, so they'll never have to scroll for a "Submit" or "Continue" button. In addition, our Video Credit Application captures a lead after visitors enter their name, email, and phone number, even if they abandon the process before fully completing the entire application.
The website visitors who interact with your dealership's online credit application are some of the most qualified traffic available on your website. They are further down the purchase cycle than the typical auto website lead. That's why it is so critical for your credit application process to convert as many of these valuable leads as possible.
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