Analytics-Smart Reports
The ability to track and measure your auto dealer website efforts is essential to running a successful and profitable dealership. For this reason, DealerOn provides their dealer clients with the most inclusive reporting suite in the industry, Smart Reports. Your car dealership will be able to track the analytics that are most important to the success of your dealership.
With Smart Reports, your dealership will be able to track all of the necessary analytics. This includes performance metrics like visits, leads, conversion rates, and return on investments (ROI). Smart Reports also allows you to filter and segment these metrics by traffic source (organic, paid, direct, 3rd party, email).
Measuring the ROI of your marketing efforts is a huge focus of the Smart Reports platform. Quantifying which online sources are responsible for the most visits, leads, and sales will allow your dealership to judge how effectively you are spending your budget and which traffic sources are providing the best ROI.
Even further, your dealership will be able to track the ROI of each online marketing channel you use like SEO, paid search, and any affiliate marketing you may be doing. You can get as granular as necessary in your reporting, and analyze which individual keyword phrases your website visitors and leads are searching for to find your dealership website. You can even see what keyword phrase your customers who end up buying a car used to initially find your dealership online.
Your dealership will also be able to see which cars are generating the most interest because Smart Reports tracks the number of visits and views for each car in your inventory. You can measure how well you are able to convert those visitors into leads. This will give you real numbers you can use to help make decisions regarding inventory and which cars to highlight as specials.
Having access to Smart Reports allows your auto dealership to optimize your marketing spend because you have the ability to compare and contrast each campaign. You can then make educated decisions about where your dealership is spending your budget, based on the actual ROI for each of your marketing channels.
Everything within Smart Reports is clear and easy to understand. With instructions and explanations for each set of information, you won't have any questions about what is being shown. Our account representatives consult with our customers to show them how to increase sales and decrease spend, using the data and reports within our Smart Reports system.
Without reporting, you can't understand any of the website results your auto dealership is achieving. With DealerOn's Smart Reports, everything you need to measure is in one place, ready to help you make your auto dealership website as successful as possible.
